| "I think we will continue to see socially conscious work, but I think it will run a wider gamut of media outside of just film, with more experiential work and initiatives within brands." Loeries Film and Radio jury president Nedal Ahmed on the biggest trend in advertising |
| "The economic upliftment of women is not something to do just because it's cute, it actually makes transformational economic sense. It's good business actually. And it starts with changing the way women are viewed and treated." The UN's Anne Githuku-Shongwe on the Unstereotype Alliance |
| "The penny has finally dropped for many big brands, who are now realising that rather than merely paying lip service to corporate social responsibility, having a coherent sense of brand 'purpose' can have a huge influence on their revenues." Loeries design jury president Katja Thielen on expected entry trends |
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