| | "Response is one of the five keys of successful direct marketing. And if you have that, the other four don't matter. (via Direct Creative)"
Dean Rieck
| "One important key to success is self-confidence. An important key to self-confidence is preparation."
Arthur Ashe
| "People rarely succeed unless they have fun in what they are doing."
Dale Carnegie
| "Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great."
Mark Twain
| "Knowledge is of no value unless you put it into practice."
Anton Chekhov
| "A speech is poetry: cadence, rhythm, imagery, sweep! A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart."
Peggy Noonan
| "Leaders don't force people to follow - they invite them on a journey."
Charles S. Lauer
| "A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable."
Bernice Fitz-Gibbon, quoted in Elyse & Mike Sommer, Similis Dictionary, 1988.
| "Our conscience is not the vessel of eternal verities. It grows with our social life, and a new social condition means a radical change in conscience."
Walter Lippmann
| "Success is not counted by how high you have climbed but by how many people you brought with you."
Wil Rose
| "Commercials are not the only junk food in the speech market - indeed, when compared to shallow news reporting, vacuous television shows, or political doublespeak, commercials are not even the most harmful to mental health."
Rodney A. Smolla, Texas Law Review 777, 1993.
| "Remember, today is the tomorrow you worried about yesterday ..."
Dale Carnegie
| "Direct Marketing is evolving every day; in some cases, it seems that we have come full circle. A few years ago, there was the rush to telemarketing, and then came the rush to the Internet. Now marketers are starting to understand that all of these - telephone, mail, internet, e-mail, so-called 'new media' - are simply alternative channels that enable direct contact with a customer."
Audrey Price-Dix, Assegai Awards Chairman
| "The question about those aromatic advertisements that perfume companies are having stitched into magazines these days is this: under the freedoms guaranteed by the First Amendment, is smelling up the place a constitutionally protected form of expression?""
Calvin Trillin, American columnist, 1986.
| "The prevailing attitude appears to be that advertising is first and foremost a business and that it should forget about trying to become a profession. To this I must say that advertising will continue to have a weak public image and fall short of meeting its social obligation until the field of practice is built on a strong professional base and craftsmanship is recognized as a means to an end, not an end in itself."
C. H. Sandage, Some Institutional Aspects of Advertising, 1972.
| "Never doubt that a small group of thoughtful committed citizens can change the world. Indeed it is the only thing that ever has!"
Margaret Mead
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