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"The price of success must be paid in full, in advance. (via Cool n Smart)"
Brian Tracy
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"The only way to advertise is by not focusing on the product. (via Lucy Who)"
Calvin Klein
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"Our major obligation is not to mistake slogans for solutions. (via goodreads)"
Edward R. Murrow
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"Always bear in mind that your own resolution to succeed is more important than any one thing. (via Quotations Page)"
Abraham Lincoln
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"Advertising may be described as the science of arresting human intelligence long enough to get money from it. (via Quotes4All)"
Stephen Leacock
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"The most powerful element in advertising is the truth. (via brainyquote)"
William Bernbach
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"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy. (via brainyquote)"
Christopher Lasch
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"In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem. (via warc)"
Hugh Malcolm Beville, Jr.
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"Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business. (via warc)"
Kevin Roberts
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"Advertising is the life of trade. (via youngentrepreneur)"
Calvin Coolidge
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"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. (via adland)"
Derby Brown
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"Creativity is an advertising agency's most valuable asset, because it is the rarest. (via directcreative)"
Jef I. Richards
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"There's no secret formula for advertising success, other than to learn everything you can about the product. (via directcreative)"
Morris Hite
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"I warn you against believing that advertising is a science. (via directcreative)"
William Bernbach
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"There are three rules for writing a great direct response advertising. Unfortunately, no one knows what they are. (via directcreative)"
Dean Rieck
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"In our factory, we make lipstick. In our advertising, we sell hope. (via directcreative)"
Peter Nivio Zarlenga
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"Today's smartest advertising style is tomorrow's corn. (via brainyquote)"
William Bernbach
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"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. (via brainyquote)"
Jef I. Richards
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"Advertising is only another form of statistics. (via quotegarden)"
Hartman Jule
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"If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society. (via searchquotes)"
Brian Philcox
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"Success doesn't come to you? You go to it. ( via Motivating Quotes )"
Marva Collins
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"One ad is worth more to a paper than forty editorials. (via proverbia)"
Will Rogers
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"Winning in advertising is like winning in a horse race where you fall off your horse nine times and get back on ten. (via directcreative)"
Dean Rieck
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"Sanely applied advertising could remake the world. (via quotationsbook)"
Stuart Chase
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"Our job is to bring the dead facts to life. (via adland)"
Bill Bernbachs
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"The right name is an advertisement in itself. (via quoteland)"
Claude Hopkins
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"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable. (via quoteland)"
Morris Hite
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"There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed. (via brainyquote)"
John O'Toole
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"The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases. (via quoteland)"
Dr. Charles Edwards
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"Advertising is totally unnecessary. Unless you hope to make money. (via directcreative)"
Jef I. Richards
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