Marlene Bramley, copywriter on the original Yebo Gogo campaign for Vodacom (1994), has worked at various agencies in Johannesburg and Cape Town. She has extended her skills to content development and planning for local and international websites and believes that the next big thing to hit the world will be citizen journalism and Web 3.0, where quality content is finally king. She is the owner of Blink, just don't, http://blinkjustdont.yolasite.com), a totally virtual agency specialising in content generation, curation and strategy. Email Marlene on blink@mweb.co.za.