Samantha Koen has been in the digital advertising industry for just under 2 years now, serving as a campaign manager at a well-known advertising agency in Cape Town. Having graduated this year from Vega with a Diploma in Brand Communications Management, Samantha understands that in order for brands to have a successful digital presence, online marketing campaigns need to be strictly aligned with key campaign objectives. Contact details: email moc.liamg@neokahtnamas