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I have over 12 years experience in the marketing and advertising world split between ATL, BTL and TTL agencies, I have learnt so much around the development of marketing campaigns through strong strategy, their strengths, weaknesses and opportunities and the variety of platforms out there on offer.

I am driven by 'considered' solutions, those that speak the to marketing challenge. I push to find the efficiencies, the simplistic and long-term ROI to all those parties involved. Its not about the delivery unless that delivery was done right, its not right unless it was done with perfection in mind and its not perfect unless it makes a smile.

I am a believer in roles and responsibilities; we are all better at something than others, be a team, work together. I believe that the team works better through efficient processes and a commitment from everyone that they all share the same goal.

I have worked within an array industries as diverse as the Financial and FMCG sectors and in different cultures across Africa. Brands like the JSE, Unilever, P&G, Samsung Mobile, cib insurance and even government like Cross River State in Nigeria and the Renaissance Group in Kenya and Ghana.