Over the last 12 years he has brought his expertise to bear in some of South Africa's top financial and consumer goods companies including SABMiller, Unilever, FNB and Absa Capital. Most recently he was the National Experiential Events Manager for SABMiller, developing and implementing the company's experiential marketing strategy and working on the activation campaigns of South Africa's largest beer brands including Carling Black Label, Hansa, Castle Lite and Castle Milk Stout.