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Nur Ahmad Furlong

(Cape Town, South Africa)

Comments

No impact whatsoever - New international marketing logo for South Africa
I won't go into profanity like some others, but Feel this "logo" conveys very little other than the name south africa. Is there a set of principles it's trying to convey? Some kind of meaning? Maybe the flag has been transformed into an arrow or something?

For some who didn't understand, this is not the new country flag, get with it. It's a logo to be used on marketing materials for market our country as a Brand.

I think it lacks dimension, personality and thought. Is this supposed to tell the rest of the world how dynamic and interesting South Africa is? I don't think it does that. Very Bland, dead, almost seems like an extremely old banner ad or something.

Maybe the creators and approvers can bring us their justification. This has got nothing to do with whether or not you're proudly SA, it's just about being able to spot poor design from a mile off.Posted on 6 Nov 2009 23:22
No impact whatsoever - New international marketing logo for South Africa
I won't go into profanity like some others, but Feel this "logo" conveys very little other than the name south africa. Is there a set of principles it's trying to convey? Some kind of meaning? Maybe the flah has been transformed into an arrow or something?

For some who didn't understand, this is not the new country flag, get with it. It's a logo to be used on marketing materials for market our country.

I think it lacks dimension, personality and thought. Is this supposed to tell the rest of the world how dynamic and interesting South Africa is? I don't think it does that.

Maybe the creators and approvers can bring us their justification. This has got nothing to do with whether or not you're proudly SA, it's just about being able to spot poor design from a mile off.Posted on 6 Nov 2009 23:15
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Independent Designer, Web Consultant, Wordpress Junkie, Brand Builder, Blogger, Trainer & Digital Nomad

My company

  • Job title: Design & Web Consultant
  • Company name: the-colab.com
  • Services: web communications
  • Internet address: www.the-colab.com
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