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I help brands integrate the digital marketing environment into from the traditional marketing plans.

Brands need to be social. And being social is about people, not technology or channels, and comes down to a few simple things:

-> People hang out with people they like
-> People share things they like
-> People talk about things they like

Word of Mouth Advertising

I work with brands to help them make this transition and help brands move from traditional to digital and to be more social.

I help brands build communities around their brands and integrate paid, owned and earned media so that they work together rather than compete.

At the moment I am the strategic director at BrandSocial