Masi is a Rhodes University Graduate (Bcomm & Post Grad Diploma in Media Management) and an all rounder media manager. His commanding presence was noted soon after he joined RMR as he was later appointed as the station's Music Manager in 2007. In 2008 he was Programming Manager and was later hired as the first permanent Deputy Station Manager in 2009. Within the media sector, his passion lies with managing & training talent, content production, marketing & branding and social media.