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Lynton Heath

Creative Director at Savage
Lynton Heath commented on Content is the key to radio's future, says Kagiso's Nick Grubb
Nick Grubb is basically supporting the concept that content is more important than the DJ's; of course it then means that radio stations are robots that dont have to pay out huge salaries to deserving DJ's. After working as a creative consultant to one of the top stations in the country there was a constant friction between management and the DJ's. From my years of experience I can say without a doubt that the creative performance of the DJ's is essential o the success of the station; it creates a bond (brand) between the station and its listeners.
Once again creatives are being undermined.
Posted 3 months ago | Like

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