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Dries Badenhorst
Trevor ndhlovu

Jonathan Miller

CEO of Forge Media Investments Limited, its Online Affiliate Marketing subsidiaries and a collection of related business units. I'm well known in Performance Marketing circles and judging by the fact that I keep getting invited back, seem to be rather an engaging, or at least a passable speaker ;-)
Jonathan Miller commented on Robust growth for online advertising in SA
Great article and good to see that the SA market is consistently growing.

Certainly this has to do with agencies taking a more proactive approach to assigning online marketing a greater budget.

Internationally we've seen a trend towards small and mid-size advertisers cutting back on their traditional media budgets and opting for the more measurable online components. Advertisers understand they cannot cut back on marketing in tough times, but are highly focused on getting the most value for their spend.

Leading brand and media distribution agencies are allocating more budget and focus to the online component as in many instances they're able to spend on performance only using affiliate networks such as ours (OfferForge.com), or in the very least measure the results directly - thus reducing risk for advertisers while ensuring the success of their campaigns.


Here's looking forward to a bumper year for online in '09!
Posted 3 years ago | Like (1)

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