The latest YouTube SA stats indicate that the internet video platform now has an average of four million playbacks per day, and yet it remains a largely untapped vehicle for South African marketers. As an online social medium, YouTube enables brands to reach more people, more consistently, for a longer period (and at a fraction of the cost) than the traditional advertising model permits.
By Jerome Mouton 2 Sep 2013
The world is now flooded with screens, and those screens call for video. With lines blurring between entertainment and advertising, the online video boom offers excellent opportunities for brands to capitalise on this burgeoning trend.
By Jerome Mouton 5 Nov 2012