Francois Rank

Associate Director: Head of written content at FleishmanHillard South Africa
Location:Johannesburg, South Africa


Francois is the Head of Written Content for FleishmanHillard South Africa...
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A few PR lessons from the world's greatest anti-hero Deadpool

Francois Rank gives a few tips on how we as communications professionals can learn from how Deadpool 2 was marketed...

By Francois Rank 11 Jun 2018

Stories: still the same thing

The more things change, the more they stay the same. Jean-Baptiste Alphonse Karr, the first person to ever say that, was a French critic, journalist and novelist - a professional storyteller...

By Francois Rank 16 Aug 2016

Twitter "kills" Malema's political career

It's official. Julius Malema has been expelled from the ANC Youth League. That is, he was by 3:55pm on Wednesday, 29 February 2012 - in the twitterverse, at least.

By Francois Rank 1 Mar 2012

The humble but immeasurably powerful photograph

In the fast-growing world of social media and viral videos, conventional communication tools and their power to shape perception are often forgotten or ignored. Recently, however, the world's most-powerful spin machine has returned to use old-fashioned PR - particularly the humble but immeasurably powerful photograph.

By Francois Rank 6 Feb 2012

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