[Craig Dummett] Award winning is important in any sector, but for one as saturated and meaningful to customers as health and fitness, every point of recognition and accolade adds to the brand's credibility. Many marketing-related industries rely on, or are complemented by awards. Similarly, many of them are inundated by awards and this can become superfluous and not necessarily a unique selling point. When building and bolstering a brand, there exist various elements that contribute to a positive and credible brand image.
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