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Craig Dummett is Director at Dummett & Co, an industry-focused PR/ communications agency that works in, amongst other industries, Sport, Health and Social Investment. He carries 15 years experience in the PR field, bringing with him great experience both in an agency and client capacity. Email him on or follow @craigdummett on Twitter.
The importance of award winning for brand building

Award winning is important in any sector, but for one as saturated and meaningful to customers as health and fitness, every point of recognition and accolade adds to the brand's credibility. Many marketing-related industries rely on, or are complemented by awards. Similarly, many of them are inundated by awards and this can become superfluous and not necessarily a unique selling point. When building and bolstering a brand, there exist various elements that contribute to a positive and credible brand image.

By Craig Dummett 5 Sep 2012 09:36

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