Profile

Community activity

  • Kristina Galle Cremation Services Naperville Illinois at Cremation Services Naperville Illinois created a profile
    2 hours, 26 minutes ago
  • Hanno OppermanHanno Opperman Freelance writer created a profile
    4 hours, 49 minutes ago
  • Sophi AdolphaSophi Adolpha Owner at Write My Assignment UK created a profile
    14 hours, 7 minutes ago
  • Anand RajAnand Raj Founder at Hindustan Markets created a profile
    15 hours, 15 minutes ago
  • Leon TerblancheLeon Terblanche Language Practitioner at Terblanche Paralegal and Language Services created a profile
    16 hours, 10 minutes ago
  • Bharath S Service Support Manager at Arrow Digital Pvt. Ltd., created a profile
    19 hours, 44 minutes ago
More activity|Industry wall|My newsfeed

Profile

Craig Dummett is Director at Dummett & Co. He is an industry veteran and communications specialist with 15 years in the field, and he brings a wealth of experience both in an agency and client work delivery context. Craig fuelled his passion for PR at prominent PR agencies and listed companies including: Sentient Communications, Marcus Brewster Publicity, Cowley Nel & Associates, Openware Limited, Sun International and Protea Hotels. Email him on or follow @craigdummett on Twitter.
Craig Dummett
The importance of award winning for brand building

Award winning is important in any sector, but for one as saturated and meaningful to customers as health and fitness, every point of recognition and accolade adds to the brand's credibility. Many marketing-related industries rely on, or are complemented by awards. Similarly, many of them are inundated by awards and this can become superfluous and not necessarily a unique selling point. When building and bolstering a brand, there exist various elements that contribute to a positive and credible brand image.

By Craig Dummett 5 Sep 2012 09:36

Next >