Colleen Funkey is an experienced brand strategist and accomplished marketer with over 13 years of classical marketing experience within the fast moving consumer goods and retail sectors, namely Colgate-Palmolive and Clicks. More recently Colleen held the position of Senior Strategist at Yellowwood Future Brand Architects, a leading brand strategy and consumer insight agency and part of the TBWA group of companies, where she worked on a number of B2B and B2C brands including Iziko Museums, The SAIL group, Trinergy Brand Connectors, The Nature Conservation Corporation, The Baby Expo and a long time South African favourite, Dairybelle. She now runs her own small marketing consultancy in Cape Town, Funkey Brands, focused on supporting the small to medium sized business sector. Follow Colleen on Twitter @colleenfunkey