EDUCATION
Master of Science in Management, EM Lyon Business School, Lyon, France, 2007
Bachelor of Management, EM Lyon Business School, Lyon, France, 2004
French Baccalaureate, specialised in Economics and Sociology, Singapore, 2001
Cambridge Profiency Test - English Language, English High Commission, Kuala Lumpur, 2001

EMPLOYMENT OVERVIEW
Qualitative Research Experience

Senior International Qualitative Research Executive, MSM Market Research, Paris, France
September 2008 - April 2011
•Role: In charge of multi-country qualitative research projects and marketing consultancy
•Key dimensions developed:
oStrong communication and clients skills: client relationship management throughout the project (setup briefing, fieldwork, final presentation delivery)
oModeration: in-depth interviews, mini semi-directive groups, in-home ethnos in both France and England
oStrong analytical and report writing skills in both English and French
- Various methodologies (e.g. concept, packaging, ad tests, ethnography studies)
- Multi-country analysis integrating cultural diversity
oFull project management skills (e.g. filter, recruitment launch and follow up, discussion guide, agency briefings, moderation and agency coordination abroad)
•Most relevant projects with leading international companies
oFMCG: full innovation projects, interactive workshops, ethnographic studies
oHousehold appliances: design testing, innovation studies, creative sessions
oLuxury sector: brand equity studies

Quantitative Research Experience

Quantitative Research Executive, Consumer Division, Taylor Nelson Sofres, Paris, France
July 2007 - September 2008
•Role: In charge of all research and logistical dimensions of France-based and international studies from project writing to final presentation
•Key dimensions developed
oConsolidated experience in questionnaire design and implementation on large and complex studies (multi-country, multi-target, multi-concept)
oExtensive experience in tab design, data weighing and formatting
oDeveloped skills in reporting and analysis of quantitative data, and executive summary writing
oInvolved in study design, sample specification and sizing as well as proposal writing
oIn depth experience with online advertising pre and post-tests, and online concept testing.

Intern International Research Coordinator, The Nielsen Company, New York, USA
September 2005 -September 2006
•Role: Involved in coordinating multi-country studies from online questionnaire design to report writing
•Key dimensions developed:
oIn depth experience of online questionnaire implementation in Confirmit and tailor-made Nielsen software
oWriting and follow-up of international quotation requests (Asia Pacific, Europe and US)
oData formatting and reporting as well as some topline analysis
oOperational experience with many methodologies from Usage & Attitudes to Pricing studies (questionnaire design and analysis)
•Main clients: Motorola, Samsung

Other experience
Intern Assistant to the Marketing and Sales Director, Valeo Headquarters, China
July 2004 to December 2004

OTHER SKILLS
Computer : Proficient use of Word, Excel and Power Point, some knowledge of Access
Languages: English (mother tongue), French (bilingual), German (basic level), Chinese (beginner)
Driver's License Completed

INTERESTS
Jogging, swimming, yoga
Travelling