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Show profile Hide profileI am a Lead Creative at an international eLearning group with a strong focus on storytelling and content production for online training. I have over a decade of experience in advertising and marketing with skills including copywriting, strategy, mentoring and creative development.
My passion lies in ensuring that creativity and strategy are aligned, working hand in hand to produce content and campaigns that speak the same language as an audience. This is fortified through consumer research, empathy, and seeking out human truths and insights.
Nothing is more exciting to me than working with a team of unique, motivated people who bring their different approaches and experiences together to produce great work. I have worked on a diverse range of clients including Harley-Davidson, Savanna, Adidas and Mandarin Oriental and have produced world-first experiential campaigns for Hasbro and Lipton.
My hobbies include voice work, producing music with software, bass and guitar, reading and writing, and watching a variety of quality series and documentaries. All these interests feed into my work as my most rewarding projects combine narrative, audio and visual elements.
I am a Lead Creative at an international eLearning group with a strong focus on storytelling and content production for online training. I have over a decade of experience in advertising and marketing with skills including copywriting, strategy, mentoring and creative development.
My passion lies in ensuring that creativity and strategy are aligned, working hand in hand to produce content and campaigns that speak the same language as an audience. This is fortified through consumer research, empathy, and seeking out human truths and insights.
Nothing is more exciting to me than working with a team of unique, motivated people who bring their different approaches and experiences together to produce great work. I have worked on a diverse range of clients including Harley-Davidson, Savanna, Adidas and Mandarin Oriental and have produced world-first experiential campaigns for Hasbro and Lipton.
My hobbies include voice work, producing music with software, bass and guitar, reading and writing, and watching a variety of quality series and documentaries. All these interests feed into my work as my most rewarding projects combine narrative, audio and visual elements.
