Brenda Koornneef is the Business Executive: group marketing and corporate-strategy at Tiger Brands. She was appointed to the group in 2001 as category director for the Main Meal category, and subsequently became managing executive for the Tastic Rice Corporation. She was subsequently appointed as group marketing and corporate strategy executive in 2005. Brenda started her marketing career with Unilever as a trainee graduate, and spent 15 years with the organisation both locally and internationally, progressing to marketing director, Unilever Detergents South Africa. She left Unilever to join the SABC as general manager for SABC2 (formerly TV One), where she spent several years working to successfully commercialise the channel. After leaving the SABC, Brenda was appointed managing director of Games Africa and Moribu Limited - the lottery games Ithuba, Viva and Zama-Zama.