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Bontle Moeng

Online Editor
Location:Johannesburg, South Africa


I'm a dynamic, globally minded professional with a strong African socio-economic knowledge.

I would like to be the driving force behind Africa's Internet and mobile business development.

My career goal is to become one of Africa's online media professionals. I'm passionate about writing, editing and the global media industry.

I have 8 years of online writing and 4 years mobile content management experience.
Read more


Head of Content and Social Media
Global Interface Consulting -
1 Apr 2013 - 1 Oct 2014 - Johannesburg
Management of all online content requirements for Eskom’s energy efficiency movement – Responsible for content aggregation from third parties as identified by the Eskom 49M team, including partner organisations and other key stakeholders Research on content topics that differentiate Eskom 49M from other global energy efficiency movements Co-ordinate the specific development of engaging and integrated content based on research to be used for purposes of editorial placement, newsletters, social media platforms (Facebook, Twitter, YouTube) and any other area of use deemed necessary and appropriate Briefing of specific content writers based on client requirements Ensure approval of all content by Eskom before material deadline Facilitate dissemination of content to all relevant parties where the content may be required Strong ability to appropriate content for dissemination to all South Africans Develop content along themes appropriate to all cultural, social and economic segments Attending Eskom weekly status meetings with 2 digital agencies (Blue Moon and Blue Print) Creating first social media pages, e-newsletter and blog for Global Interface Consulting Managing content and social media for Global Interface Consulting website – Creating social media strategy - moderation policy and online community engagement for Global Interface Consulting Develop engaging editorial propositions for Global Interface Consulting within online and social media platforms Act as an advocate for social media plans for Global Interface Consulting by influencing overall communications plans and strategies Monitor and comment on trends relating to Global Interface Consulting on social media platforms Oversee writing, editing, proofreading of the Global Interface Consulting website content IEC Project Responsible for the IEC election event management and public relations activities Conduct media monitoring for IEC electoral staff Provide public relations support services to IEC Provincial and National offices Maintain an approved file plan and ensure sound records management, filling and case recording system Ensure implementation and monitoring compliance to IEC policies Compile monthly reports on event logistics relating to IEC performance Ensure and manage communication with internal and external government stakeholders Drafting regular press releases regarding the election results for national media print and online publications Editing of newsletters, press releases, articles other communication material for IEC personnel Setting up interviews media with relevant broadcast media journalists on behalf of IEC Research and develop new news angles for elections debate Providing news updates for broadcast media journalists (SABC, BBC, CNBCAfrica, eNCA, ANN7) Convening interviews for print media journalists (Times Media Group, Independent Group, Media24) Ensuring that the IEC receives correct and appropriate exposure in the media Handling all media enquiries on behalf of IEC My Green Home SA Project (Green Building Council of South Africa) Researching, implementing and maintaining My Green Home SA social media strategy Manage the entire My Green Home SA social media channels including: Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest and Google+. Generate interactive, relevant content across all social media channels in line with social media strategy. Stay up to date with energy efficiency trends and developments across the various social media channels and report back to management on new developments. Reporting directly to the Green Business Council South Africa digital team on the My Green Home project Achievements: 2013 Gold Winner PRISM Award for the 49M campaign Driving energy efficiency messaging on 49M and Green Building Council of SA social media platforms Creating Global Interface Consulting website and social media platforms Public Relations management for the Independent Electoral Commission (IEC)
Head of Content
eNitiate Intergrated Solutions
1 Nov 2012 - 1 Apr 2013 - Johannesburg
Growing the Eskom Group Integrated Demand Management (IDM) account Providing full digital marketing services for Eskom IDM Manage and execute on all deliverables required by the Eskom IDM team Manage all Eskom related social media conversations Liaise with Eskom IDM team, internal communication (Blue Moon agency) and other external stakeholders Manage billing, quotes and content reports Promote new ideas and digital marketing expertise to Eskom IDM Manage energy efficiency projects effectively Prepare and manage all Eskom IDM project plans and content schedules Work with 4 agencies – Blue Moon, Mohlaleng Media, ZenOne and The Media Shop to deliver on projects and other deliverables, briefs and proposals Work on Chase Management software with internal traffic manager to meet client targets Maintain outstanding digital marketing skills and knowledge Getting briefed by Eskom IDM team and pitching new ideas Assist in the preparation of strategic and tactical plans for Eskom IDM Prepare for and attend status meeting with Eskom IDM and 4 agencies – Blue Moon, Mohlaleng Media, ZenOne and The Media Shop Constantly seeking fresh ideas and angles and discussing with client Achievements: Implementing Eskom IDM first social media strategy Developing and maintaining an engaging Eskom social media community
Head of Content
1 Jun 2012 - 1 Oct 2012 - Johannesburg
Formulating and managing digital strategies for clients and translating them into brand concepts Managing online media strategies for 4 corporate clients (Fox Channels Africa, Business Connexion, National Geographic Channel Africa and Ndalo Media) Maintaining content for AVATAR corporate clients Formulate, direct and co-ordinate marketing activities and policies to promote AVATAR products using online platforms Writing content for the AVATAR blog – on a weekly basis Setting up, managing and populating content on various social media channels Work closely with the Head of Social Media to develop and implement strategies to increase and drive traffic to all digital platforms Maintaining online relationships through digital media channels including blogs, websites and social media channels Ability to use basic video and editing software to edit interviews Assisting account managers with all aspects of research, production and implementation of content strategies Driving event content marketing support using social media platforms Providing monthly client content review reports Provide feedback on the latest content marketing trends Achievements: Signing two corporate clients for social media accounts – AfriSam and Ndalo Media Creating a solid content and social media strategy for AVATAR’s corporate clients
Online Editor
SME South Africa
1 Dec 2011 - 1 Jun 2012 - Johannesburg
Revamping the SME South Africa website Updating SME related content on the website on a daily basis Attending SME and emerging market media briefings Writing catchy headlines, captions and introductions for each article Applying digital marketing skills to promote SME South Africa brand Developing engaging content and conversations with news readers Conduct business interviews with relevant SME industry leaders Manage social media campaigns including editorial writing and online promotions Manage SME South Africa’s brand presence in global social networks including Facebook, Twitter and other similar community sites Marketing SME related news on relevant blogs and other social mobile applications Engage in social dialogue and offer online feedback where appropriate Establish editorial guideline for SME South Africa Online and Print publication Planning for the SME online and print publication in other African countries Liaising with relevant Business, Financial/Technology PR agencies to gather relevant press releases Establish editorial guideline for SME South Africa Online and Print Assist with the establishment of SME South Africa mobisite Edit articles from freelance business writers Generating a high number of unique users for the online news portal Maintaining a high editorial standard Achievement: Growing SME South Africa monthly online readership from 295 000 hits (less than 100 000 unique monthly users) to 1,8 million hits (over 500 000 unique monthly users) in less than 6 months.
Online Editor
1 Jun 2011 - 1 Nov 2011 - Johannesburg
Updating ITNewsAfrica website on a daily basis Writing Press Releases to promote the brand Attending press briefings and conferences in SA and across the African continent Identify sales and marketing opportunities for Research leading Information and Communications Technology (ICT) topics in the local and international market Ensure that has relevant, quality and updated information Conducting corporate Interviews with leading ICT stakeholders across the African continent Continuously develop editorial policies and guidelines for the writing team Ensure a high quality of all images and content for the website Contribute creative ideas to the design and layout of the website Edit articles by paying attention to content, style and the target readership Keep abreast of the latest African ICT business news Maintain an active interest in African ICT business developments Build a strong African ICT contact and network base Multitask and contribute overall communication objectives of the company Manage ICT thought leaders and columnists Plan, implement and execute online marketing and social media campaigns Prepare press releases for ITNewsAfrica bi-monthly event – InnovationDinner Manage a network of content providers including: - Government communication and technology departments in SA and across the African continent - ICT companies (Telkom, MTN, Ericsson, Interactive Intelligence, Comviva, HP, Adobe and Huawei) - Business and ICT Journalists - IT PR agencies Achievements: Networking with Africa’s leading Business and Technology experts Growing the ITNewsAfrica in South Africa and the rest of the African continent Becoming one of the youngest females to edit a niche African ICT publication
Online Marketing Manager
MiWay Insurance Limited
1 Jun 2010 - 1 Jun 2011 - Johannesburg
Managing and developing digital content for MiWay Insurance Limited Responsible for managing the quality of all the digital content Responding to online reputation management queries on Getclosure, HelloPeter and MiWay compliments and complaints blog Writing and editing online business insurance content for MiWay Managing the overall online content for blog site Updating the MiWay MTB Blog site on a daily basis Managing MiWay and MTB Blog social media presence by posting content on relevant blogs sites Knowledge of blogging ecosystem relevant to MiWay’s objective Analyse, review and report on effectiveness of online marketing campaigns Conduct social media audits Implement and manage social media platforms for and MTB Blog Experiment with new ways to leverage social media activities Monitor new global trends on the usage of social media tools Incorporate relevant social media techniques into the MiWay corporate culture Increase the use of social media to support the MiWay corporate brand Create backward links for the MiWay Web site using top ranked user generated Web sites Utilise the power of Search Engine Optimisation (SEO) to increase the MiWay online rankings on the search engine results page (SERP) Create effective digital content for the car, household and mountain bike insurance market Brainstorm innovative ideas to capture the upwardly mobile local insurance market Measure the impact of social media on the overall online marketing techniques Liaise with leading online and mobile agencies for insurance content distribution Achievements: Being part of the team that created MiWay's first social media presence Learning the key functions of Search Engine Optimisation (SEO) Gaining business insurance knowledge
Mobile Content Manager
Starfish Mobile Technologies
1 May 2006 - 1 May 2010 - Johannesburg
Researching, Sourcing, Writing - content, captions, headlines and banners for the Web site on a weekly basis Updating the Starfish Mobile Web site Upload and edit additional content including digital images, audio and videos Creating an annual plan of events for the mobile marketing campaigns Ensuring quality and accuracy of online and mobile editorial content Exceptional writing skills – content writing, web site content, SEO, media and marketing material and IT Case studies Sub-editing first class attention to detail Web site content and information strategy Responsible for all mobile content production for Mascom Telecommunications Company Uploading, updating and publishing of content on the Mascom Content Management System (CMS) Maintaining a quality relationship with mobile subscribers Ensuring that Starfish Mobile and Mascom are kept abreast with the latest digital publishing trends Liaise with programming and brand activation departments to source content on upcoming competitions Create and manage the online competitions within a given framework Contribute to creative methods and executions for displaying content and encouraging loyalty in visitors to the WAP sites. Ensure that a high standard of written English is applied to all content Ensure the sites conform to the brand images as discussed in the brief Constantly monitor the WAP sites, updating, revising and editing existing content Collate mobile user stats for internal and client debriefs Achievements: Driving more traffic for the MTNLoaded Website using SEO tactics Working with the internal Web Developers to create Starfish Mobile first corporate website
Online Journalist
Big Media Online Publishers
1 Aug 2003 - 1 Aug 2004 - Johannesburg
Writing daily news stories for the following Web sites: Create video news stories Editing Digital Photographs Setting up meetings with the City of Joburg (COJ) Communication Officer Scheduling weekly council member interviews and publishing the news stories
Online Journalist
Big Media Online Publishers
1 Aug 2003 - 1 Aug 2004 - Johannesburg
Writing daily news stories for the following Web sites: Create video news stories Editing Digital Photographs Setting up meetings with the City of Joburg (COJ) Communication Officer Scheduling weekly council member interviews and publishing the news stories Creating engaging, informative and accurate content – by writing it, commissioning it, editing it or sourcing copy and pictures and publishing it to the website’s content management system
Online Journalist
1 Aug 2003 - 1 Aug 2006 - Johannesburg
Writing daily ICT related news for Web site Writing feature stories for Brainstorm magazine and Digital Life magazine Conducting research for the newly launched Top ICT companies booklet Supplying editorial input for ITWeb Informatica annual booklet Online Portals Manager for the following web sections: Women in ICT, Small Medium Enterprises (SME), Corporate Social Investment (CSI) and IT in Government
Journalism Graduate Programme Intern
True Love Magazine
1 Jul 2002 - 1 Jul 2003 - Johannesburg
Administrative work – filling documents and images Brand Assistant Conducting background research for senior journalists Writing feature stories
Journalism Graduate Programme Intern
True Love Magazine
1 Jul 2002 - 1 Jul 2003 - Johannesburg
Administrative work – filling documents and images Brand Assistant Conducting background research for senior journalists Writing feature stories


Wriiten & Communication skills, Content Management, Copy writing/editing, Online Editor, Online Advertising, Online Marketing, Online Media, Online and mobile media, Online Media writing, Wriiten & Communication skills, Content Management , Copy writing/editing, Online Editor, Online Advertising, Online Marketing, Online Media, Online and mobile media, Online Media writing
Bontle Moeng
Where are women voices in talk radio?
I totally agree with you. There's a total lack of women in talk radio. Perhaps you should take the initiative to break the barrier on our behalf. I've never worked on radio and I think it's a fascinating platform to reach all communities.
Posted on 16 Nov 2012 17:32
Bontle Moeng
App allows South Africans to share Heritage Day history
Well done AVATAR! I love the Origins App...
Posted on 25 Sep 2012 16:53
Bontle Moeng
Huawei appoints communications manager
Congratulations Tshepo on your new appointment :-)
Posted on 27 Jan 2012 15:40
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