[Andre Redelinghuys] People are more connected, more empowered, more informed. But do they want to get involved with how brands behave or make brands their own?
[Andre Redelinghuys] Jacob Zuma touched down in China yesterday morning, Wednesday, 13 April 2011, to take part in his first BRICS summit. In December 2010, BRIC officially invited South Africa to become the "S" in BRICS. There hasn't been much fanfare locally but through association, this new distinction is way more significant than feel-good jingles played on CNN.
[Andre Redelinghuys] Anticipating this year's macro environment, most analysts are banking on a European recession. I think this will set the tone for another tough business year globally. With business tightening its belt and household income under pressure, frugality will once again be the driving consumer trend. We can dust off those reports on how to market to tight-budget consumers, not that they have gathered much dust.
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