Limelightsa's Press office on Bizcommunity

Consumer promotions are a way for brands to connect with their consumer, encourage trial, conversion and ultimately drive volume. Back in the day, you filled in a form, sent it off and waited for the postman to bring you good news. It was all rather manual and the data-capturing elements were less relevant because of the lack of rapid push-pull marketing tactics available to us today. 22 Feb 2013 Read more >>

Running a consumer promotion starts with the brief to drive volume. The very concept is paramount to how the exercise affects the client's bottom line by way of putting more product in more palms and into more homes across South Africa. But there's an upside to a consumer promotion. It is the stirring reality that a brand also has a chance to change someone's life. 21 Feb 2013 Read more >>

In today's climate of work availability, a successful agency isn't one who promises to be able to do everything brilliantly, but one that surveys the convergence of client needs and responds to these opportunities to leverage synergy for them. 18 Feb 2013 Read more >>

In an industry that uses the word 'Passion' to the point of cliché, we risk undermining its importance when it comes to assembling a team. But with the new appointments at Limelightsa, we see more of this emotion in action, clearly. 24 Oct 2012 Read more >>

The latest Action Verification Agency (Pty) Ltd BEE score for Limelightsa is a Level 2 with a total score of 86.47 - giving the agency a B-BBEE recognition level of 125%. 29 Mar 2012 Read more >>

Limelightsa buffs up on intellectual capacity as Rita Gasser is appointed Production Manager and Dylan Balkind is promoted to Senior Copywriter. 12 Mar 2012 Read more >>

The my-way-or-the-highway approach died with those sad fashion crimes of the eighties. Company success is based on individual success, ergo: happy individuals, happy company. Joining the team at LimelightSA makes you a collaborator of positive, effective, smart and memorable work that delivers - and doing this better each time is dependent on having the right people on the team. To continue ensuring we do, LimelightSA has appointed three additions to our line-up. 14 Jun 2011 Read more >>

Back to School means different things to different people. There are kids and polished shoes on the one side and parents and school fees on the other. Although priceless, education still comes with a price tag and not everyone has the means to pay what is asked. A R10 000 bursary competition is therefore bound to be the right answer at the right time for many people. 26 May 2011 Read more >>

Despite the fact that Plate Tectonics played an unsympathetic role in our highly-skilled techniques going awry¹, the agency has decided to review its bowling process in its entirety. It's actually not funny when the hosts lose, so we have taken our big book of bowling rules out of the shed, dusted it off and revised our approach for the next match. 11 Feb 2011 Read more >>

The latest Sera-awarded Broadbased BEE score for LimelightSA is a Level 1 - with a total score of 102, giving the agency a B-BBEE recognition level of 135%. We are exceptionally proud of this achievement because of what it means to our clients, contemporaries and each of us within the agency. 2 Feb 2011 Read more >>

It is when people don't relate and associate with a client's core essence that the delivery related to that client's product will falter. So, to really get to grips with the who, what, where, when and how of our Sofn'free consumer, the strategic, creative and logistical team from LimelightSA rolled up their sleeves and went to find out more on what this global, multimillion dollar industry is all about. 2 Dec 2010 Read more >>

It's hard to get away from buzz words like "team" - not that we want to, it's just an observation. During- and since the economic crunch, really boring guys in shiny grey suits with poofy moustaches stood behind lecterns and told people how they should stand together to make their teams stronger. We liked that guy. We just thought we had a better way to garner some kick-ass enthusiasm from a collective of personalities like the mad mixture we have in our office. 8 Nov 2010 Read more >>

LimelightSA believes that you cannot compromise when it comes to having the right eyes on the work, ears on the ground and brains behind the craft. "With a growing demand on what we produce, we felt it necessary to expand with the right dynamic intellectual capacity that supports our ongoing commitment and service-excellence to our clients," says Bruno Quebra from LimelightSA. 25 Oct 2010 Read more >>

He said that business has to be involving, it has to be fun and it has to allow individuals the space to exercise their creative instincts. He is right. He is Richard Branson, and with more than 200 entertainment, media and travel companies around the world - he's got to be doing something right. 23 Jun 2010 Read more >>

In spite of the cost of living, it's still popular. Said by one Kathleen Norris, who was pretty on the mark! Probably truer now than when she said it. Last year all anybody could talk about was the recession; this year the World Cup. It's funny how we knew the latter would happen but it took this year to come around to actually do something about the former. 27 May 2010 Read more >>

Full service agency LimelightSA has proven to be one step ahead for client Sofn'free (AMKA) and is in full swing with a massive promo that is set to send two lucky South African winners to the live taping with a top talk show host in the USA. 25 May 2010 Read more >>

LimelightSA's World Cup oomph was launched with the 100-days countdown on 2 March, 2010. We embrace the effort to involve all South Africans in mobilising a sense of commitment and passion for what is undoubtedly our country's biggest opportunity at so much more than just its fifteen minutes of fame. 8 Mar 2010 Read more >>

LimelightSA takes Natura through-the-line to the frontline of homeopathic and alternative medicine brands. 29 Jan 2010 Read more >>

LimelightSA was awarded the Perfect Choice account in early 2009. The “Are you the Perfect Choice 2009?” campaign was conceptualised and launched at the end of March and a nationwide search to find four young, dynamic ladies to represent the brand followed suite. 11 Jun 2009 Read more >>