Remember that part of your due diligence on your client relationships is to make sure that what you deliver is a good fit on the promises you have made. You cannot be everything to everyone, and if you try to be, you will not only look bad, it will affect your bottom line. 7 Mar 2012 Read more >>

In the maze of social media options we at Ince are consistently being asked: "Which channel is the best one for my brand?" Our stock response is: "All of them". This response is generally not well received and almost always results in the client saying: "Well, then it's not for me!" 5 Mar 2012 Read more >>

Neil Robinson has been appointed as Divisional Managing Director, Western Cape at Ince.motiv, a division of Integrated Communications Agency, Ince. 7 Nov 2011 Read more >>

Paul Vos has been appointed National Business Development Director; Corporate Action Communications, a division of integrated communications agency, Ince. 4 Nov 2011 Read more >>

Liza Williams has been appointed as business development director at Ince.motiv, a division of integrated communications agency, Ince. She joins Ince from Omnia Holdings Ltd, where she handled the communications and branding portfolio. 3 Nov 2011 Read more >>

Let me begin by saying that this title is slightly misleading... The basic rules around marketing and communication do still apply, with one major shift - engagement is intense and reputation transfers to your customer. 2 Nov 2011 Read more >>

The world has changed: power has shifted from companies to clients. The only way for any company to earn attention and loyalty is to develop an authentic and relevant relationship with their clients through personalised communication. 1 Nov 2011 Read more >>

Through the 1:1 Relationship Marketing team in the Western Cape, Ince pitched a concept to SARU of creating a unique branding messaging platform. According to Jason Sandell, "SARU needed a unique way to give something back to their supporters. We came up with the idea of creating a personalised video showcasing a fan interaction with the Springboks." 7 Oct 2011 Read more >>

Organisations often struggle with internal communication to their staff and when you ask your own staff how they feel, we believe, the opening line of this piece fairly represents their feelings towards how their organisation communicates with them. 5 Oct 2011 Read more >>

A well-used cliché advises that if you want loyalty you should get a dog. While the devotion of a canine companion is heart-warming, Ince is "hotting-up" the loyalty playing field with programmes and solutions that deliver different results. 5 Oct 2011 Read more >>

I am amazed to see the number of businesses that confuse loyalty programmes with discount programmes. They present shoppers an opportunity to join a programme that offers them exclusive discounts, access to special deals and early warnings of upcoming sales. Fundamentally though, they have missed the loyalty opportunity that exists between themselves and their customers. 23 Mar 2011 Read more >>

Attention economics - a term I picked up while attending the nomadic marketing course in Cape Town - has probably never been as important as it is in the current global financial crisis. Yes, I am still referring to it as a crisis because, while stock markets are up and down like yo-yos, the economy remains in a poor state of affairs. Consumer organisations globally are fighting to grab the attention of clients and secure their business. 17 Nov 2010 Read more >>

The Investment Analysts Society for Resources and Mining (IAS) has recognised Integrated Communications Agency, Ince, as the Best Design Agency at a recent awards ceremony. 17 Aug 2010 Read more >>

Hollard has appointed Integrated Communications Agency, Ince, as their single managed service (SMS) provider for Print Management Services. 4 Jun 2010 Read more >>

In this day and age of heightened consumer awareness, successful organisations have focused on one key opportunity, the power to dialogue. Dialogue, carefully constructed and planned as part of organisational communication strategy, allows them to effectively adapt to their clients' ever-changing needs. 3 May 2010 Read more >>

The concept of Direct Marketing has evolved significantly over the past years. This evolution has been aided by the introduction of complex data mining solutions coupled with flexible production technologies. Successful organisations have understood this and are embracing the solutions offered. 10 Mar 2010 Read more >>

Red. It represents passion, energy, tenacity, spirit and strength. All qualities which sum up SA's newly repositioned integrated communications agency - Ince. 16 Feb 2010 Read more >>

For the fourth consecutive year, Ince and Ince.motiv have been awarded top honours in the Business Day Investor Relations Awards, being named Investor Relations Agency of the Year. Together, they won close on half the category awards presented, clinching their overall victory. 19 Jan 2010 Read more >>

Redefine merged earlier this year with property companies ApexHi, Madison, and Ambit. And Ince was there throughout the process, managing everything from statutory to branding communication and more. 3 Jan 2010 Read more >>