Siphelele Sixaso has been appointed to head up marketing for SABC's first youth radio station. He brings with him a wealth of experience having started his career at Mediashop, then moving onto Upstream Advertising where he learnt the key elements of brand building and communication. He joined the SABC Commercial Entreprise in July 2007 as a business strategist, leading up to his promotion within the group to his current position. Under his management, the station is in the process of a re-positioning and launch strategy.

Siphelele is a AAA school of advertising graduate in integrated marketing communications, specialising in strategic brand management.

[6 Apr 2008 00:13]

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