The Big PR Survey – the use of Social Media by SA Public Relations agencies
- responses collected from 76 mid- to senior people at SA Public Relations agencies
- 30% never, or hardly ever, use Social Media tools to develop their clients’ business profiles online. 44% regularly, or always, do
- Personal profiling of key execs: 50% never or hardly ever use Social Networking sites
- Almost 80% of agencies already use Social Media for business, and half rate themselves 7/10 or 8/10, a third more 9/10 or 10/10
- But only 41% see Social Media brining financial success
- 80% think it will become an increasingly valuable tool for PR strategists