Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

[Issa Sikiti da Silva] The Southern African Development Community (SADC) countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. 9 May 2011 11:29

MINI sponsors crew to rally through Africa

MINI has announced that it will be the official vehicle sponsor of the 2012 Put Foot Rally crew, Shake & Bake, for their 17 day adventure through Africa. 28 May 2012 13:47

Right Stuff

Fantastic gazebo pricing

[Issued by Right Stuff] If you have ever considered purchasing a gazebo for your corporate event, now would be the best time to do so. With summer on its way and outdoor events becoming a regular occurrence, a sensible investment will go a long way toward promoting your corporate image. It may be argued that size doesn't count, but when it comes to branding, the more surface area and visibility, the greater the exposure! 30 Oct 2012 10:38

Continental Outdoor Media release consumer behaviour findings

As global businesses begin to turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers. 14 Jun 2012 13:03

M-Net increases Africa Magic content

[Gregory Gondwe: @Kalipochi] MultiChoice Malawi has announced that M-Net, the South Africa-based pay TV channel, will be increasing their range of Africa Magic channels in celebration of a decade long service to their viewers. 6 Mar 2012 11:06

MALSWITCH rebrands

[Gregory Gondwe: @Kalipochi] Malawi Switch Center Limited (MALSWITCH) which provides and maintains an infrastructure of electronic payment solutions in Malawi, including the system used by the country mobile phone service providers, has rebranded. 16 Feb 2012 12:14

SA, Africa's most valuable nation brand

[Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45

Coca-Cola Malawi uses music to launch campaign

[Gregory Gondwe] Coca-Cola Malawi on Saturday, 9 Aril 2011, launched its 'Surprise your Senses' sampling campaign with music featuring some of Malawi's top modern music outfits. The launch took place in Blantyre at the Blantyre Sports Club. 11 Apr 2011 09:37

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

Zain Malawi to rebrand to Airtel Malawi

[Gregory Gondwe] India's Bharti Airtel on 22 June 2010 formally announced their takeover of Zain Malawi after signing a Memorandum of Understanding with the Malawi government which will in earnest rebrand from Zain Malawi to Airtel Malawi alongside all other Zain operations in Africa in September this year. 28 Jun 2010 12:52

MACRA rebrands, unveils new plan

[Gregory Gondwe: @Kalipochi] The Malawi Communications Regulatory Authority (MACRA) has rebranded and launched its new logo. The logo depicts its new approach to ensuring that there is universal access to the Information and Communication Technology (ICT) services. 28 Oct 2011 09:07