When Stephen King said you must "Kill your darlings", he was not suggesting that one of his famous psychopathic characters must kill a loved one, but rather giving writing advice. Quoting William Faulkner, who said that, "In writing, you must kill your darlings", King advises that writers should never be too precious or become overly sentimental when it comes to their work - if it needs to be cut, it needs to be cut. And the same is true for the marketing industry.
Tom Manners 11 Jan 2018
Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.
Nonye Mpho Omotola 10 Jan 2018
The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.
Paula Raubenheimer 8 Jan 2018
When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town on Sunday, 10 December bound for Melbourne, Australia. Matt Preschern, EVP and chief marketing officer of HCL Technologies, the technology partner of the VOR in Cape Town, who features on the Forbes list of the 50 most influential CMOs, shared the five most important trends he sees in marketing today.
Matt Preschern 8 Jan 2018
The communications industry has changed substantially over the last few years with digital, social, influencers, fake news, the speed of the news cycle, the era of distrust... and in 2018 (and beyond) the speed of these changes shows no signs of slowing down.
Kevin Welman 8 Jan 2018
The large analyst houses do not have an enviable task making predictions given the monumental speed of change in the tech space. At the end of 2016, Gartner predicted that by 2020, 100 million consumers will be shopping in augmented reality. Six months later, the company went on to say that by 2019, augmented, virtual and mixed realities (AR, VR and MR) would be evaluated and adopted in 20% of large enterprises across the globe.
Johan Walters 8 Jan 2018
Kenyan gender advocate Vivian Onano is one of the key speakers at the Liberty VUKA Knowledge Summit. In this Q&A, we find out what her entrepreneurship lessons are for women and young people in the workplace.
26 Oct 2017
African Banker, IC Publications’ new quarterly magazine dedicated to banking and finance in Africa, is to be launched in May 2007.
27 Mar 2007
The Burundian government has received US$40 million (over R291 million) to improve accountability and governance at the local level through intensive capacity building and rebuilding social cohesion in the country.
Bathandwa Mbola 23 Mar 2007
African leaders are expressing a renewed sense of urgency about tackling unemployment among young people and are beginning to develop and implement plans to create jobs in the region. “In Africa, the problem of youth unemployment is more complex than in some other parts of the world,” says Kenyan President Mwai Kibaki.
Gumisai Mutume 16 Mar 2007
In Kenya, as in many African countries, major banks prefer to deal with ‘big’ clients and ‘small’ clients experience great difficulties in obtaining access to banking services. One bank in Kenya has set out to change this, however, and this could have long-term benefits for advertisers and marketers. Zipporah Musau and Kwamboka Oyaru report.
Zipporah Musau and Kwamboka Oyaru 21 Feb 2007
Since July 2006, Saatchi & Saatchi has rapidly grown its reach across the African continent, with the addition of offices in Reunion, Madagascar, Mayotte and now, this month, Botswana to its Africa Network. The network includes 13 agencies situated in sub-Saharan Africa with key hubs in Nigeria, Kenya and SA.
31 Jan 2007
NAIROBI, KENYA: The International Marketing Council (IMC) of South Africa was named Investment Promotion Agency of the Year at the recent third annual Africa Investor Awards - the second year running that the IMC has scooped this award at Africa's Business Oscars - in recognition of its excellent work in promoting South Africa as open for business.
15 Nov 2006