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Julian Diaz
The 'three Hs' that will always fix a bad customer experience

We all make mistakes. It's what makes us human. It's how we learn. And as businesses, we implement technology and automate processes to try to minimise the likelihood of human error.

By Julian Diaz 18 Sep 2014 11:39

Brand power isn't magical - it's experiential - Mo-Tseleng
Brand power isn't magical - it's experiential

Bringing a nutritious, quality product to market is task one. Strategising, creating, producing, implementing and effecting the story of your offering - and how it compares with the range of choice in that category - comprises tasks two through 99. Developing communications that break through the mass of clutter already in the market is a piece of the pie that experiential marketing is growing - and with good reason.

Issued by Mo-Tseleng 18 Sep 2014 09:35

Help! No one is listening! - FusionDesign
Help! No one is listening!

In a world that is getting smaller in direct proportion to technology that is expanding, how do you manage to reach your audience? Times have changed, paradigms have shifted and media is consistently evolving.

Issued by FusionDesign 17 Sep 2014 11:56

Lwandile Fikeni
The Loerie Awards: One long stick fight

For me, creativity has always been terrifying. The first time I came across something remotely creative was at my grand parents' home in the rural village of Nzungiseni in Mount Ayliff, Eastern Cape. I was four years old. My grandfather and I were watching his cattle graze on the slopes of Intaba Yentsizwa (the Mountain of men) when a group of men, wielding spears and knobkerries, marched past chanting a song.

By Lwandile Fikeni 17 Sep 2014 09:44

Rolf Akermann
Is SA's positioning of "Inspiring New Ways" right?

As a proudly SA person, I am very concerned regarding the image of SA world wide. As a marketing strategist I am even more concerned.

By Rolf Akermann 17 Sep 2014 08:30

Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba - the uber-inspiration station which sets the tone for the working year; and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes, great advertising of course - and also the busiest time of the year in the media, marketing and advertising industry!

By Louise Marsland 16 Sep 2014 13:05

A new generation of precision design - Berge Farrell
A new generation of precision design

Castle 1895 Draught has just launched with a boldly progressive, contemporary and innovative bottle and can design that brings to life the brand's promise of 'a legacy of taste, progressively crafted for genuine refreshment'.

Issued by Berge Farrell 16 Sep 2014 12:02

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

Nozibele Zondi
Looking back: 20 years of African language radio

I grew up in the Eastern Cape in the 80s, we used to listen to Radio Xhosa, (now called Umhlobo Wenene) and it was the only radio station we knew. Very few houses in the village had television sets and they were only operated by using old car batteries.

By Nozibele Zondi 16 Sep 2014 08:52

The world's funniest joke - its implications for brands
The world's funniest joke - its implications for brands

The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal amongst different cultures, demographics and countries. The project to find this joke was called the LaughLab, and encompassed 40,000 jokes and 1.5 million ratings. [1]

By Sid Peimer 15 Sep 2014 14:00

Kevin Lourens
In advertising, great work is not enough to succeed

There is an old advertising industry cliché that goes something like this - you win on creativity, you lose on relationships.

By Kevin Lourens, Issued by NATIVE VML 15 Sep 2014 11:37

Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services - Mortimer Harvey
Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services

Mortimer Harvey, a Johannesburg-based, full-service, integrated communications agency, has announced its expansion into Africa and the Middle East with the launch of Mortimer Harvey Africa Middle East and the opening of a regional office in Cairo, Egypt.

Issued by Mortimer Harvey 15 Sep 2014 09:43

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

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