Audi pulls 'sexist' China ad after public outcry
Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Western Cape Government video from FCB Cape Town goes viral
Western Cape Government video from FCB Cape Town goes viral

A video created by FCB Cape Town for the Western Cape Government as part of its #ItCanWait campaign has gone viral and is attracting comments and shares from around the world.

Issued by FCB Africa 20 Jul 2017

Exchange-based allocation takes centre stage in SA
Exchange-based allocation takes centre stage in SA

Exchange-based dynamic allocation (EBDA) is Google's brand-new solution to all the issues around header bidding. This new product means that regardless of what platform the bid comes from, it is awarded solely based on price, which is a game changer for publishers. This product has been highly anticipated in the international market, and we have been working with Google for a while to test and launch this in sub-Saharan Africa. This solution is a server to server integration, so nothing gets done in the website source code or on the website - all the heavy lifting gets done by the technology companies and clients can plug in index exchange.

By Jeremy Abbott, Issued by The SpaceStation 30 Jun 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle
Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

HRC public hearing on ‘coconuts'

NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.

1 Jan 1900

Student wins radio show
Student wins radio show

Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM's recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.

1 Jan 1900

Increase in earnings for Kagiso

Kagiso Media released its interim results for the six months ending December 2006 yesterday, Tuesday 13 February 2007, reporting a 34.6% increase in headline earnings to R77.7 million (2005: R57.8 million) off a revenue leap of 33.4% to R369.7 million (2005: R277 million). A dividend of 31c per share was declared, giving the share a dividend yield of 43%.

1 Jan 1900

Fresh Eye donates talent to three Vuka entrants

An important part of Fresh Eye Production's culture is to use their production and directing skills to highlight the plight of welfare organisations in South Africa.

Issued by Fresh Eye Film Productions 1 Jan 1900

Peter Gilbert
World class sales benchmarking study

Our 1994 World Class Sales Excellence Research Report declared sales as the next business frontier. Over the last several years, companies have had their focus sharpened by an external force... that of the customer.

By Peter Gilbert 1 Jan 1900

Peter Gilbert
Differentiation in a commoditised environment

It is now a business truism that products and services are becoming commoditised more rapidly than ever before, and margins of most industrial businesses are under increasing pressure. Winning companies are however discovering that if you cannot differentiate yourself by what you sell, and you cannot differentiate yourself by how you sell, you will, by default, have to differentiate yourself by how much you sell it for.

By Peter Gilbert 1 Jan 1900

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