To say that this year has been an interesting one is an understatement. No-one could have predicted the effect on the news cycle of the combination of local news with content that couldn't be made up, global political tsunamis whose waves will continue to batter us for some time and a tough economic climate.
Jennifer Stein 2 days ago
Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system. Generally CRM or other software does not provide the necessary functionality that dedicated email marketing software can provide.
LOW FAT 2 days ago
Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.
Pasqua Heard 2 days ago
This week, we find out what's really going on behind the selfie with Lebohang Mokoena: 28-year-old entrepreneur selected in a Dragon's Den-style interview to spearhead Goodbye Malaria's merchandising and fundraising effort at their new pop-up stores at airports, which launched on 23 November.
Leigh Andrews 3 days ago
In 1998, Colin Thornton started Dial a Nerd in the garage of his parents' home, initially fixing the computers of family and friends. 18 years later it has grown into a fully-fledged IT support company that seems to have stood the test of time in an industry characterised by constant and rapid evolution.
Lauren Hartzenberg 3 days ago
Gavin Forsyth, chief marketing officer of Cybercellar, says: "Wine is one of the few truly lifestyle FMCG products out there. This means that brand affinity isn't just created by the product itself, but also by the environment in which it is consumed. It therefore makes sense to incorporate events with wine, allowing us to provide customers with a complementary service to enhance their Cybercellar.com experience." Forsyth shares more on the power of collaborative partnerships.
Leigh Andrews 29 Nov 2016
Grey Africa nabbed the number one spot at The Creative Circle for the NSPCA "dog fight" campaign. The campaign was listed number one in the Outdoor & OOH category for September.
Grey 24 Nov 2016
Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.
28 Jul 2008
TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June).
Kantar TNS 28 Jul 2008
The Loeries weekend is officially over but it didn't go off without a few shenanigans here and there. While it may be very funny to name and shame the drunk and disorderly, we're not going to. We're rather going to post their pics up on Facebook and poke fun at them that way. We've also handed out a few awards of our own.
Sindy Peters 28 Jul 2008
Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.
27 Jul 2008