Value of segmentation models in marketing

[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?

Bizcommunity.com

Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin ! 20 May 2013 14:13

Digital, traditional media go hand in hand

[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27

Why metal is precious

[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops. 14 May 2013 11:29

Joburg criminals cash in on Bieber, Bon Jovi millions

NEWSWATCH: According to IOL, on Sunday evening after the Justin Bieber concert, thieves collected themselves what is suspected to be millions of rands from a strong room at FNB Stadium in Joburg. This is apparently not the only money that went missing recently, as Mail & Guardian reports that Jacaranda FM has suspended a DJ due to missing charity funds. IOL also reports that bus drivers are finally back at work after weeks of striking. 14 May 2013 12:32

What to look for in a BI service provider

[Sean Paine] With business intelligence (BI) being top of mind for enterprises at the moment, this industry is likely to attract a series of newcomers and fly-by-night businesses, just as every hot new technology trend brings with it a rush of fly-by-nights aiming to cash in on the latest trend. 15 May 2013 09:49

Egg Films

Kevin Fitzgerald directs Toyota Rav4 ad for Oz market

[Issued by Egg Films] Egg Films' Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations. 15 May 2013 11:41

Employee engagement - a non-negotiable

[Catherine Milward-Bridges] Bear with me as I state the obvious. Business is about maintaining and growing a healthy bottom line. Satisfied customers are what make that bottom line possible. 16 May 2013 08:52

Twitter: The (career) carnage continues

[Sandra Roberts] Ex-spokesperson for the Hawks McIntosh Polela is the latest to be felled in a spate of twitter-induced career suicides (or at least setbacks), demonstrating that the balance between communicating quickly and communicating carefully can be difficult for communicators. 17 May 2013 09:59

Blue Moon

Full of fire - Blue Moon's Dikeledi Mogorosi

[Issued by Blue Moon] Dikeledi Mogorosi is a red-hot firecracker of a producer in the Employee Engagement Division at Blue Moon. She took some time out to share her work ethic, and more, with us. 17 May 2013 10:12

Bizcommunity.com

Students, don't forget to enter Biz's Portfolio Night competition!

[Issued by Bizcommunity.com] A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already. 17 May 2013 11:04

Gullan&Gullan

Does your brand need some street cred?

[Issued by Gullan&Gullan] For the first time in human history more than 50% of people live in cities. It follows then that many new and established brands are targeting this urban market, and are doing so with a "cool" brand positioning. How does a big corporate brand reinvent its image to pique the interest of what marketing professionals are calling the "creative class"? 20 May 2013 10:33

Topco Media

Mega Cities mean mega opportunities and Africa is where it is happening!

[Issued by Topco Media] The first Mega Cities Africa Conference & Expo highlights the needs and challenges of cities and mega cities - the opportunities they offer are incubators of innovation. 20 May 2013 11:43