After more than a decade in the industry, Upson still loves her job and prides herself on developing long-term, collaborative relationships with clients.
#BehindtheSelfie with... Hayley Upson

This week, we find out what's really going on behind the selfie with Hayley Upson, managing director at Moon Walk Communications...

By Leigh Andrews 17 Aug 2016

The SpaceStation launches new digital creative unit called Spixel
The SpaceStation launches new digital creative unit called Spixel

South Africa's largest digital media sales company has launched a new boutique creative unit offering bespoke, highly creative, hands-on digital campaign solutions.

Issued by The SpaceStation 17 Aug 2016

Chloé Holenstein
Benefits of versatility: The copywriting trifecta

According to the Oxford English Dictionary, 'versatility' is defined as the "ability to adapt or be adapted to many different functions or activities."

By Chloé Holenstein, Issued by National Positions South Africa 17 Aug 2016

Neuromarketing - key insights to unlocking your customer's brain for instant sales
Neuromarketing - key insights to unlocking your customer's brain for instant sales

What really drives your consumers to buy and how do they decide? Find out how Neuromarketing can help you uncover the hidden triggers and convert more prospects to customers.

Issued by Knowledge Resources 17 Aug 2016

Pravin Gordhan to face RW Johnson at the 'Rumble in the Urban Jungle'
Pravin Gordhan to face RW Johnson at the 'Rumble in the Urban Jungle'

The Minister of Finance, Mr Pravin Gordhan, will face political scientist and historian RW Johnson in the second Rumble in the Urban Jungle organised by the Cape Chamber of Commerce and Industry on Wednesday, 24 August.

Issued by The Cape Chamber of Commerce and Industry 17 Aug 2016

Stories: still the same thing
Stories: still the same thing

The more things change, the more they stay the same. Jean-Baptiste Alphonse Karr, the first person to ever say that, was a French critic, journalist and novelist - a professional storyteller.

By Francois Rank 16 Aug 2016

#WomensMonth: Acknowledge the glass ceiling, demonstrate how unnecessary it is
#WomensMonth: Acknowledge the glass ceiling, demonstrate how unnecessary it is

Genevieve Naidoo is head of Credit Risk for the Real Estate Sector, Corporate and Investment Banking for Standard Bank. Her vast experience spans residential, industrial, retail and office sectors across a number of African markets.

By Sindy Peters 16 Aug 2016

#Loeries2016: 'Work that gets referenced around the braai'
#Loeries2016: 'Work that gets referenced around the braai'

We know what a few of the industry's top creative minds are most excited about as Loeries® Creative Week Durban gets underway, now we find out more of their favourite work from the rest of the industry.

By Leigh Andrews 16 Aug 2016

Hashtags getting copyrighted
Hashtags getting copyrighted

Social media users fond of posting a hashtag could find themselves on the wrong side of the law.

15 Aug 2016

#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion
#WomensMonth Newsmaker: Sarah Holtshousen from MaxAxion

Sarah Holtshousen was recently appointed as the sales account manager at mobile marketing business, MaxAxion. With digital marketing experience mainly in the mobile sphere, her focus will now be on programmatic and social media.

By Beverley Klein 15 Aug 2016

The hangover - What the election results really mean
The hangover - What the election results really mean

In their unpacking of the recent local elections three experts believe that Zuma will be with us till 2019, that the African National Congress (ANC) might split or it might not, and the rise of leaders such as Mmusi Maimane and Julius Malema are giving South Africans different choices.

By Danette Breitenbach 12 Aug 2016

Brand before marketing
Brand before marketing

A name in itself does not constitute a brand. A brand is a living component which needs its own identity, purpose, character and personality. Many businesses often start marketing their products immediately after they have developed a name and a logo. They regard the brand as the 'fluffy stuff" until they are placed in a position to unpack the brand into something more than just their products. A company's IP starts with a brand or else it becomes a meaningless entity.

By Audrey Naidoo 12 Aug 2016

Trendsetter, Dave Nemeth appointed to Rand Show
Trendsetter, Dave Nemeth appointed to Rand Show

The 2017 Rand Show, taking place from 14-23 April, has appointed Trend Forward, headed up by Dave Nemeth, to assist in the design of the show.

11 Aug 2016

Show more