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Marketing relationships are a trust-based affair
Marketing relationships are a trust-based affair

The role of outsourced marketing companies has evolved drastically over the past two decades.

By Megan Stark 24 Aug 2015 13:07

Calculating the budget (Part three)
Calculating the budget (Part three)

Now, where was I? Ah yes, there I am! In the last few articles we've been looking at budgets and I just wanted to cover a few of the remaining ones so that you are able to do broad comparisons between them all...

By Chris Brewer 24 Aug 2015 12:00



[TrendTalk] Dear brands, stop stuffing up social!
[TrendTalk] Dear brands, stop stuffing up social!

Brands need to seriously get their social media act together. Last week went down as another week of #brandfails that could have been totally avoided with basic social media training, a social media strategy and an understanding of how powerful the mass consumer voice is in the face of perceived or real injustice.

By Louise Marsland 21 Aug 2015 11:14

Hitting the tweet spot with Twitter
Hitting the tweet spot with Twitter

The question that arises most with regards to tweeting relates to the frequency of tweeting. How many times is acceptable and how many times is too much. The answer to this question is not a perfect science, but enough information is available out there to establish basic guidelines.

By Dries Badenhorst 21 Aug 2015 06:48

When last did your brand have a check-up?
When last did your brand have a check-up?

As humans we do go for regular health check-ups, but what about Brands? Companies have yearly check-ups (audits). Why not Brands?...

By Rolf Akermann 20 Aug 2015 13:11

M-Net showcases career opportunities in the broadcasting industry to 7,200 high school learners - M-Net Magic in Motion
M-Net showcases career opportunities in the broadcasting industry to 7,200 high school learners

Nationwide, an estimated 7,200 high school learners will be exposed to diverse career opportunities within the local broadcasting industry at the M-Net Magic in Motion (MiM) Career Expo, to be held in three South African cities during August 2015.

Issued by M-Net Magic in Motion 20 Aug 2015 13:00

Brand inc's Creative Director and filmmaker Yolande Botha blazes an off-beat, excellent trail - Brand inc
Brand inc's Creative Director and filmmaker Yolande Botha blazes an off-beat, excellent trail

Tackling edgy, human stories, filmmaker Yolande Botha's style has been described as dark comedy meets documentary. Her latest offering, Lina and Leo, 2015 was recently nominated in six categories at the Independent Mzansi Short Film Awards in July.

Issued by Brand inc 20 Aug 2015 12:15

The Nedbank Digital Edge Live releases additional tickets - NATIVE VML
The Nedbank Digital Edge Live releases additional tickets

Africa's biggest digital marketing event, the Nedbank Digital Edge Live brought to you by NATIVE VML in collaboration with 360 Degrees, has announced the release of 500 additional tickets.

Issued by NATIVE VML 20 Aug 2015 11:44

Expose It - online platform for South Africans to unite against corruption
Expose It - online platform for South Africans to unite against corruption

The NGO, Justice Alliance of South Africa (JASA), has launched 'Expose It', a new online platform where South Africans to take action and unite against corruption.

20 Aug 2015 09:44

Mobile marketing, know why - Channel Mobile
Mobile marketing, know why

Many people might wonder what mobile marketing is, or what it can do for you. Channel Mobile would like to get you up to date with modern mobile marketing.

Issued by Channel Mobile 19 Aug 2015 11:26

Poor brief, real objectives, and the fake budget
Poor brief, real objectives, and the fake budget

At a casino there are gamblers that you have teach how to gamble and there are those that already know how to gamble. With trainee gamblers the game is usually very slow and not so profitable for the casino, but with the experienced gamblers the game is usually very fast and also very profitable for both parties depending on who gets lucky.

By Lufuno Makungo 19 Aug 2015 11:22

How to have a successful internship - Grey
How to have a successful internship

As a millennial I am always seeking experiences that go beyond doing business for clients because I believe there has to be a bigger purpose tied to the work that one does. I can say I experienced this during my internship at GREY Africa, which confirmed my belief that there is definitely something compelling about advertising.

By Goodman Lepota, Issued by Grey 19 Aug 2015 10:33

Five things the PR industry does that undermines its value
Five things the PR industry does that undermines its value

Over the past ten years of working in the PR industry I've encountered varying degrees of admiration, disinterest and complete distrust when telling people what I do for a living. As an industry, we've largely failed to build our own reputation as invaluable contributors to companies' bottom line. In some part, this is thanks to the abstract nature of our work. But we've also simply not lived up to the high standards we proclaim to hold ourselves to.

By Andre Fourie 7 Aug 2015 12:35

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