Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 2 days ago

Superbalist says, "We’ll always have our selfie!"
#Bookmarks2017: Digital download with... Superbalist

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Klyne Maharaj, marketing manager at Superbalist.

By Leigh Andrews 3 days ago

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it.

By Chris Brewer 3 days ago

King James Group at the Bookmarks.
#Bookmarks2017: Digital download with... King James Group

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Dan Pinch, ECD at King James Group's Society and Matt Ross, Group ECD at King James and Punk…

By Leigh Andrews 17 Mar 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing. It is evolving to take developing customer tastes and preferences into account, while marketers have to stay in front of an ever-segmenting customer market. Social media marketing is shifting as search engines and social media sites change, all of which is affected by customers' usage of them. Let's look at what we can expect for social media marketing for 2017 and beyond.

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

Hyundai lights the way with new Creta commercial
Hyundai lights the way with new Creta commercial

A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both. Brand and communications agency Joe Public United, in partnership with client Hyundai, decided to use the new television commercial as a way to feature the car, but more importantly to serve as a platform to celebrate women, the Creta's primary target market.

Issued by Joe Public United 17 Mar 2017

Danette Breitenbach interviewing John Sanei.
Video interviews from the IAB Digital Summit and Bookmarks 2017

We interviewed a number of speakers at the IAB Digital Summit, as well as key organisers at the night's Bookmark Awards, both of which took place at The Galleria in Sandton.

17 Mar 2017

Yourself Management announced as an Oliver Top Empowerment Awards finalist
Yourself Management announced as an Oliver Top Empowerment Awards finalist

The 16th Annual Oliver Top Empowerment Awards has announced its 2017 awards category finalists - and Kabelo Ncholo, the founder and chief executive officer of Yourself Management, has been designated a finalist for the Top Empowered Entrepreneur of 2017 Award and Yourself Management for the Top Empowered Fast Growth Black-Owned SMME Award.

Issued by Yourself Management 17 Mar 2017

M-Net Magic in Motion graduate nominated for SAFTA!
M-Net Magic in Motion graduate nominated for SAFTA!

For this year's South African Film and Television Awards (SAFTAs), M-Net not only received 115 nominations but one of its Magic in Motion (MiM) Academy graduates also received her first SAFTA nomination. Mbali Zulu, who graduated from the academy in 2016, has been nominated for Best Achievement in Scriptwriting - TV Soap/Telenovela for Mzansi Magic's flagship soap Isibaya.

Issued by M-Net Magic in Motion 17 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

The millennial generation, technically speaking, is made up of those born after 1982. They're tech-savvy, socially engaged, have zero tolerance for delays and are always on the go with their devices in tow. As current and future customers, this market is vital to a business's longevity and companies are scrambling to find out what makes them tick. One business with its finger seemingly on the pulse of this consumer group is footwear and apparel brand Nike.

By Lauren Hartzenberg 17 Mar 2017

Using strategic innovation is vital to capturing your market's attention
Using strategic innovation is vital to capturing your market's attention

Now that we have settled into the new year, it's an appropriate time to look to the future. As such, businesses would do well to consider innovation in their marketing plans.

Issued by Pixel Ink 16 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Social media can be a menace to successful internet marketing
Social media can be a menace to successful internet marketing

Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn? Are you ready to accept that your social media usage is slowly becoming an addiction? That you even deny your body sleep just because of social media?

Issued by Docs.Zone 14 Mar 2017

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