The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal. Online differs from traditional content marketing in that it uses a range of connectivity media to drive a campaign.
By Helen McIntee 5 May 2015 14:20
Ireland/Davenport has recently secured Budget Car Rental as a client, following the acquisition by Avis of the Budget Car Rental brand in southern Africa.
Issued by Ireland/Davenport 30 Apr 2015 11:42
The sixth meeting of Godllywood's 12 Parts of Me programme began with different optical illusions projected onto a screen while a judge sat solemnly at a podium with a wooden gavel, ready to pass judgement on the person in front of her. Themed 'what if..?' the group of professional women were asked to describe what they saw in the different images. Predictably some saw flowers, birds flying, a farm, a Mexican scene or two rampant horses, while others saw images of faces.
Issued by Universal Church of the Kingdom of God 30 Apr 2015 09:42
Ask Afrika's Kasi Star Brands survey, which measure township specific brand usage across 163 categories, reveals the connection between economic hierarchy and alignment to traditional customs and contemporary life values amongst township consumers.
29 Apr 2015 06:04
We must celebrate our unique "African-ess" in as many ways as we can. One particularly wonderful virtue is that of 'Ubuntu', which loosely translated refers to a spirit of human kindness.