Space for one more
Space for one more

Let's take a minute to discuss the concept of infinity. What does infinity mean to you? Is it the length of time it takes for that special person to reply to your text message? Is it how long it takes for you to complete the last 30kms of your holiday journey? Many people would agree with the fact that there is no measure of time longer than that of a microwave minute or a treadmill minute.

By Dirk Visser 1 day ago

Top five trends for convenience retail in 2018
Top five trends for convenience retail in 2018

With the continued growth and awareness of the convenience retail sector and the strengthening of its position as part of the traditional retail industry, organisations such as the National Association of Convenience Stores (NACS) are employing the expertise of convenience and fuel retailing industry professionals from around the world to discuss and debate international best practice on key trends and developments and rate best in class international retailers.

19 Jan 2018

Body positive movement a significant trend for ladieswear in 2018
Body positive movement a significant trend for ladieswear in 2018

We recently saw a global clothing retailer unwittingly become the target of consumer fury locally, as a result of their sizing. A disgruntled customer pointed out on social media the visible disparity between the store's sizing compared to other local retailers' size equivalent, with the retailer in question responding that their sizing was in line with EU standards.

18 Jan 2018

(c) Vadim Ginzburg -
What the Zuck? How to adjust your digital marketing strategy after Facebook's announcement

The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world. My timeline and inbox filled up with doomsday headlines like "Latest Facebook announcement spells disaster for marketers!". Social Media communities are abuzz with conversation and so-called gurus are bandying about all sorts of (ridiculous) hacks to help you prepare for 'the end' of brand pages as we know it.

By Shelley Finch 17 Jan 2018

Legal defence fund set up for Jacques Pauw over The President's Keepers
Legal defence fund set up for Jacques Pauw over The President's Keepers

On Monday, Media Monitoring Africa announced a "legal defence fund" for journalist and author Jacques Pauw to fight legal challenges over his explosive 2017 book, The President's Keepers.

By Khulekani Magubane 16 Jan 2018

(c) shutterpix -
Facebook updates News Feed to make friends a priority

LAS VEGAS - Facebook on Thursday announced a major update that will put friends and family above pages or celebrities in a user's news feed -- and likely result in people spending less time on the leading social network.

15 Jan 2018

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience before it was bought. We were content not to experience what we were being sold, relying on the vivid pictures painted in words to entice us to crack open our passports and venture to far-off lands.

By Natalia Rosa 15 Jan 2018

Chris Moerdyk
Finding proof that print advertising is powerful

Print isn't dead. It's not even sick. And I aim to prove it this year.

By Chris Moerdyk, Issued by Chris Moerdyk 12 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.

By Paula Raubenheimer 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.
#BizTrends2018: Treading softly - creativity in sensitive times

The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large.

By Amanda Dlamini 8 Jan 2018

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

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