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Louise Marsland
'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades.

By Louise Marsland 22 Sep 2014 13:20

Loeries 2014: "F*ck the formula" because there is no formula
Loeries 2014: "F*ck the formula" because there is no formula

With an impressive CV read out to attendees by outgoing Loeries chairman Xolisa Dyeshana, Patrick Baron, ECD of McCann Melbourne took to the stage at the DStv Seminar of Creativity on Friday, September 2014, dubbing his talk "F*ck the formula". Baron shared some of his agency's masterpiece ad campaigns, the experience of winning awards, how to deal with clients after winning awards, and why he believes there is no "formula" to creating exceptional creative work. (video)

By Ilse van den Berg 22 Sep 2014 12:08

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

The Unilever VIP Brunch on Saturday, 20 September presented the opportunity for Unilever to showcase how they're creating brands with purpose, and call the creative audience to get involved in making sustainable living commonplace - its vision not only for itself as a company, but South Africa and the African continent as a whole. Moreover, the wellness company believes that creativity is the key to unlock this potential and affect change.

By Jessica Taylor 22 Sep 2014 10:35

Julian Diaz
The 'three Hs' that will always fix a bad customer experience

We all make mistakes. It's what makes us human. It's how we learn. And as businesses, we implement technology and automate processes to try to minimise the likelihood of human error.

By Julian Diaz 18 Sep 2014 11:39

Brand power isn't magical - it's experiential - Mo-Tseleng
Brand power isn't magical - it's experiential

Bringing a nutritious, quality product to market is task one. Strategising, creating, producing, implementing and effecting the story of your offering - and how it compares with the range of choice in that category - comprises tasks two through 99. Developing communications that break through the mass of clutter already in the market is a piece of the pie that experiential marketing is growing - and with good reason.

Issued by Mo-Tseleng 18 Sep 2014 09:35

Nicole Capper
PR and the online measurement debate

At the end of every month, we prepare ourselves for the question "what is our online publicity Rand Return On Investment?."

By Nicole Capper 18 Sep 2014 08:12

Help! No one is listening! - FusionDesign
Help! No one is listening!

In a world that is getting smaller in direct proportion to technology that is expanding, how do you manage to reach your audience? Times have changed, paradigms have shifted and media is consistently evolving.

Issued by FusionDesign 17 Sep 2014 11:56

Lwandile Fikeni
The Loerie Awards: One long stick fight

For me, creativity has always been terrifying. The first time I came across something remotely creative was at my grand parents' home in the rural village of Nzungiseni in Mount Ayliff, Eastern Cape. I was four years old. My grandfather and I were watching his cattle graze on the slopes of Intaba Yentsizwa (the Mountain of men) when a group of men, wielding spears and knobkerries, marched past chanting a song.

By Lwandile Fikeni 17 Sep 2014 09:44

Rolf Akermann
Is SA's positioning of "Inspiring New Ways" right?

As a proudly SA person, I am very concerned regarding the image of SA world wide. As a marketing strategist I am even more concerned.

By Rolf Akermann 17 Sep 2014 08:30

Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba - the uber-inspiration station which sets the tone for the working year; and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes, great advertising of course - and also the busiest time of the year in the media, marketing and advertising industry!

By Louise Marsland 16 Sep 2014 13:05

A new generation of precision design - Berge Farrell
A new generation of precision design

Castle 1895 Draught has just launched with a boldly progressive, contemporary and innovative bottle and can design that brings to life the brand's promise of 'a legacy of taste, progressively crafted for genuine refreshment'.

Issued by Berge Farrell 16 Sep 2014 12:02

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

Nozibele Zondi
Looking back: 20 years of African language radio

I grew up in the Eastern Cape in the 80s, we used to listen to Radio Xhosa, (now called Umhlobo Wenene) and it was the only radio station we knew. Very few houses in the village had television sets and they were only operated by using old car batteries.

By Nozibele Zondi 16 Sep 2014 08:52

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