At the recent DHL Global Technology Conference in Dubai, DHL and Cisco jointly released a new Trend Report focused on the Internet of Things (IoT). It estimates that there will be 50 billion devices connected to the Internet by 2020 compared to 15 billion today and looks at the potential impact this technological revolution will have on business.
16 Apr 2015 15:13
The growing prominence of smart stores in support of omni-channel retail is due to changing behaviours of shoppers. Technology has progressed in the past 25 years and has changed the way consumers interact with brands and products. In the past 25 years traditional scenarios included limited consumer exposure to brands and products, typically localised to in-store experiences with a higher likelihood of a consumer purchase. Consumers were influenced by TV advertising and in-store marketing that resulted in fierce brand loyalty or lengthy - and expensive - campaigns to change consumer preferences.
While 66% of the industry believes that an industry body is the best vehicle to represent industry interests when it comes to joint research vs 23% who disagree, the industry is clear that the South African Advertising Research Foundation (SAARF) cannot continue in its current form or with its current ways.
By Danette Breitenbach 15 Apr 2015 05:34
To reward loyal Edcon account holders, Edgars has formed a strategic alliance with Ster Kinekor to launch the Edgars/Ster-Kinekor Movie Benefit Card.
13 Jul 2007 15:47
Media convergence has broken new ground at Menlyn Park Shopping Centre, Pretoria. It has become the first mall in Africa to use mobile technology to communicate with shoppers in a personalized manner.
13 Jul 2007 15:44
June every year is very special for Cape Town's children with cancer, for that is when CHOC, Childhood Cancer Foundation, hosts a Christmas in June celebration - just for them and their families.
13 Jul 2007 15:41
Build-A-Bear Workshop, Inc, an interactive retailer of customised stuffed animals, recently announced South Africa as a new international franchisee.
13 Jul 2007 15:38
Backsberg has become the first wine producer in South Africa and one of only three in the world to gain carbon-neutral status by sequestrating its carbon emissions.
13 Jul 2007 15:33
Forming part of the AVI People Development Strategy, the well-known fast moving consumer goods company has launched an internal training initiative, Siyakhula meaning ‘We are growing'.
13 Jul 2007 14:59
When you least expect it, Go Banking, brought to you by Nedbank in association with Pick ‘n Pay, has been seen across the country at major intersections and shopping malls.
13 Jul 2007 14:56
Leopard's Leap Wines, which recently leapt the Atlantic and secured four listings in Canada, has announced plans to strengthen its presence locally as well.
13 Jul 2007 14:51
Bio-Oil recently teamed up with Primedia Unlimited subsidiary, X/procure, to launch an online competition direct to the pharmaceutical industry, using X/procure's electronic ordering software.
21 Jun 2007 09:53