Are you a B2B marketer looking for cutting-edge information and tactics to ensure better business performance and results for your company? Then this is the marketing event you can't miss!
Issued by Knowledge Resources 30 Jul 2015 10:56
Key to customer experience management is understanding the customer as an individual, but first you have to know your customer service staff, not as the call centre, but as internal and external customers. And then learning how to make them happy and, ultimately, your other customers too...
By Jessica Taylor 29 Jul 2015 11:30
Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session...
By Leigh Andrews 27 Jul 2015 06:00
It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration.
By Louise Marsland 16 Jan 2015 15:05
"All rise for standing boardrooms."
By Dion Chang 16 Jan 2015 13:00
Goodbye Omega 3, hello OméCOL… Parmalat's OméCOL low-fat milk - enriched with essential Omega 3 fatty acids and Vitamins C, E and B6 - first introduced as Omega 3 milk, is now in a bright new pack sporting a new brand name (but the contents keep to the tried and trusted formulation).
13 Jul 2007 16:01
Music helps marketers create rich brand-driven experiences within the retail environment, creating strong brand recall and heightening the consumer-brand connection says Craig Cesman, CEO of DMX Music Africa.
13 Jul 2007 15:58
McDonald's has beefed up its sales and operational reports with new software from the Lightedge software arm, Applied Concepts.
13 Jul 2007 15:56
‘I Bake, I Care' is a Golden Cloud campaign that promises to boost HOPE Worldwide, a recognised non-profit non-governmental organisation which runs community-based programmes targeted at HIV/ AIDS care, support and prevention efforts for adults and children, to the tune of R1 million!
13 Jul 2007 15:52
Fort Simon took two of the six awards from the Stellenbosch district, and Bottelary ward at the second SA Terroir Wine Awards. Last year the estate's wines came first in Stellenbosch for the top Shiraz 2003 and the best red wine in the Bottelary ward.
13 Jul 2007 15:51
South Africa's only battery manufacturer, Eveready, won the Manufacturer of the Year award at the third annual Proudly South African Homegrown Awards, which were held in Johannesburg at the end of May.
13 Jul 2007 15:49
To reward loyal Edcon account holders, Edgars has formed a strategic alliance with Ster Kinekor to launch the Edgars/Ster-Kinekor Movie Benefit Card.
13 Jul 2007 15:47