Marketers, don't eat your words - food labelling, copyright and compliance with the ASA - Knowledge Resources
Marketers, don't eat your words - food labelling, copyright and compliance with the ASA

Do you know which legally compliant food labelling factors to keep in mind when developing and conceptualising trademarks, brand names and related content on packaging for foodstuffs?

Issued by Knowledge Resources

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard

Get dressed up and go to the movies

To reward loyal Edcon account holders, Edgars has formed a strategic alliance with Ster Kinekor to launch the Edgars/Ster-Kinekor Movie Benefit Card.

Converging media scores a first at Menlyn Park

Media convergence has broken new ground at Menlyn Park Shopping Centre, Pretoria. It has become the first mall in Africa to use mobile technology to communicate with shoppers in a personalized manner.

June is CHOC-full of Christmas for Cape Town children

June every year is very special for Cape Town's children with cancer, for that is when CHOC, Childhood Cancer Foundation, hosts a Christmas in June celebration - just for them and their families.

Furry friend franchise takes off in SA

Build-A-Bear Workshop, Inc, an interactive retailer of customised stuffed animals, recently announced South Africa as a new international franchisee.

Cellar combats climate change
Cellar combats climate change

Backsberg has become the first wine producer in South Africa and one of only three in the world to gain carbon-neutral status by sequestrating its carbon emissions.

AVI empowers with Siyakhula

Forming part of the AVI People Development Strategy, the well-known fast moving consumer goods company has launched an internal training initiative, Siyakhula meaning ‘We are growing'.

Banking hits the streets and malls

When you least expect it, Go Banking, brought to you by Nedbank in association with Pick ‘n Pay, has been seen across the country at major intersections and shopping malls.

Made-for-export SA wine label goes local

Leopard's Leap Wines, which recently leapt the Atlantic and secured four listings in Canada, has announced plans to strengthen its presence locally as well.

Exposure direct to the source

Bio-Oil recently teamed up with Primedia Unlimited subsidiary, X/procure, to launch an online competition direct to the pharmaceutical industry, using X/procure's electronic ordering software.

Milk for one

Parmalat has launched new 20ml single serve milk pods with the aim of expanding its product offering to the food service and hospitality industries.

Get mall specials, updates via free smartphone app

A new free smartphone app allows users to view specials, as they enter a shopping mall. The app, developed and launched by South African company DialMedia, runs silently in the background without causing inconvenience or negatively affecting the battery performance.

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