PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...
26 Feb 2015 13:15
E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.
Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...
By Leigh Andrews 25 Feb 2015 08:00
Erik Brits, head of panic and strategy at Nightjar Travel, looks at the painful road he walked to develop a winning social media product.
Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important. The latest Bookmarks Awards winners explain this why this year also reflects the evolution of the Awards themselves as well as the growth and maturing of the industry.
By Danette Breitenbach 23 Feb 2015 11:11
We know from a personal perspective that to get more followers on social media, we have to be active daily, post cool stuff, be authentic and be engaged. Is it the same for brands? The world's top 100 brands on Twitter are more active too and the key in 2015 is creating effective content.
By Louise Marsland 20 Feb 2015 10:38
The below SMS comes from an infamous promotion that ran a few years ago and received negative publicity on a number of digital channels: "Happy New Year you have won an inflatable bed from [Brand X]. Call ---------- quote ref: 4867. Prizes excl P&P. T &C apply. Reply no 2b removed."
It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration.
By Louise Marsland 16 Jan 2015 15:05
To reward loyal Edcon account holders, Edgars has formed a strategic alliance with Ster Kinekor to launch the Edgars/Ster-Kinekor Movie Benefit Card.
13 Jul 2007 15:47
Media convergence has broken new ground at Menlyn Park Shopping Centre, Pretoria. It has become the first mall in Africa to use mobile technology to communicate with shoppers in a personalized manner.
13 Jul 2007 15:44
June every year is very special for Cape Town's children with cancer, for that is when CHOC, Childhood Cancer Foundation, hosts a Christmas in June celebration - just for them and their families.
13 Jul 2007 15:41
Build-A-Bear Workshop, Inc, an interactive retailer of customised stuffed animals, recently announced South Africa as a new international franchisee.
13 Jul 2007 15:38