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Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

Bonnie Ramaila
Is CSI a farce or impactful?

It's that time of the year again, when a lot of corporates go out to give Christmas parcels to the needy. They give away food parcels, clothes, toys and school uniforms, fix schools, donate funds and everything in between. They task their PR agencies to create publicity around this razzmatazz and the agency gets measured on how much publicity they got. And if the CEOs get to be interviewed on one or all the morning TV shows, they are sure as hell keeping the account for another year.

By Bonnie Ramaila 24 Nov 2014 10:15

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

By Leigh Andrews 21 Nov 2014 08:00

Reality check: What can you claim for a frog in a salad?
Reality check: What can you claim for a frog in a salad?

Within minutes of reading the article about the frog found in the Woolies salad, I read a new complaint received by my office about a bolt found in a loaf of bread. The person making the complaint is seeking R35,000 in compensation.

By Neville Melville 19 Nov 2014 15:42

Grace Belger
Avoid lawyers and be human...

There is a lesson here for Cell C (and other companies, for that matter) in the Cell C banner debacle...

By Grace Belger 19 Nov 2014 15:21

Service: two wrong feet and ugly shoes
Service: two wrong feet and ugly shoes

What a swirl of service-siren crazy we've been treated to. Not the mad kind, the good kind - and finally! Because service is bollocks in South Africa and peeps be getting tired of having to lick their own. Cell C got called out on a massive billboard, another was hitched to the back of a car telling on FNB, there was the tweet-storm around a frog found in a Woolies salad, our home-grown trends analyst set out to anti-trend Fly SAA via his Instagram feed for being delayed, and yours truly let MTN know that the MacBook is mightier than the sword[1].

By Dylan Balkind 19 Nov 2014 08:39

Innovations in aluminium packaging changes consumers' drinking habits
Innovations in aluminium packaging changes consumers' drinking habits

Innovations in the aluminium packaging of beverages in South Africa are changing consumers' drinking habits. Shawn Henning, Analytics Director at BMi Research, says the growing variety of aluminium can sizes, greater choice of brands available in cans, plus increased promotional activity in the canned beverage arena are all contributing factors to the changing landscape.

18 Nov 2014 10:55

[Mobile360] Geeks versus princess engineers
[Mobile360] Geeks versus princess engineers

The Connected Women conference co-located with the GSMA's Mobile 360 Series-Africa on Wednesday, 5 November, facilitated conversation around accelerating the rise of the female digital economy, which was the theme of this year's event.

By Jessica Taylor 12 Nov 2014 08:38

Claudelle Naidoo
Consumer trust is based on advertiser investment, not expenditure

The media and marketing industry in South Africa is at a crossroads at the moment - the big question being asked from brands/spenders is "How can I get the most reach for my buck?", while media owners are trying to show the best value for money to its clients.

By Claudelle Naidoo 11 Nov 2014 14:00

Designers can apply now for 100% Design South Africa 2015
Designers can apply now for 100% Design South Africa 2015

Designers who wish to be part of 100% Design South Africa, an international showcase for contemporary design with a unique African perspective, can apply now.

6 Nov 2014 09:48

The Clothing Bank expands to Midrand
The Clothing Bank expands to Midrand

The Clothing Bank (TCB), founded in February 2010 in Cape Town, has opened a Gauteng branch in Halfway House, Midrand. It has received a R1.5 million start-up loan from Woolworths and is joined by Edcon as clothing supply partner.

3 Mar 2014 15:02

[2013 trends] Insight into cinema in 2013
[2013 trends] Insight into cinema in 2013

I believe this year will be a positive one for cinema in South Africa, with a variety of influential trends taking hold of the industry. Digitalisation, 3D, blockbusters, increased attendance and on-the-mark cinema campaigns are all sure to contribute to a successful year.

By Ryan Williams 29 Jan 2013 12:06

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