The snack food industry is well versed in psychology. To be successful, a brand must know that we nibble not just to satisfy our basic hunger, but also our emotional needs. Snack food brands have historically positioned their products to predict and ‘be there' at the moment of a range of emotional states: fatigue, self-indulgence, comfort, boredom and pain.
Kantar TNS 2 hours ago
LAGOS, Nigeria - More than 100 000 Nigerians are benefiting from a pioneering new solar electricity device powered by mobile phones, the Y'ello Box.
5 hours ago
LAGOS, Nigeria - The first episode of new Forbes Woman Africa show, ‘Against The Odds with Peace Hyde', due to air June 30, will feature Oby Ezekwesili, creator of the #BringBackOurGirls campaign.
6 hours ago
Primedia Outdoor is helping clients identify prime advertising spots across Botswana by combining technology and research.
1 day ago
Thomson Reuters is looking at ways to partner with the “vibrant innovation hotspots” of Nairobi and Lagos, having launched its innovation lab in Cape Town at the end of last year.
Tom Jackson 2 days ago
Despite the burgeoning global trend towards digital marketing, in-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.
Rocket Creative Design & Display 22 Jun 2017
NAIROBI, Kenya - In the wake of Africa month it's easy to be proud of all that we are achieving as a continent. According to the African Development Bank, Africa is the continent with the world's second fastest growing economy.
Sthembile Shabangu 22 Jun 2017
In total, .africa recorded 981 registrations by trademark owners over the 60 days from 4 April 2017, placing it within the top ten globally for the largest number of domain name reservations during the sunrise phase of the new gTLD's launch process.
21 Jun 2017
COTONOU, Benin - In Benin's economic capital of Cotonou, as in many other African cities, finding a house, office or restaurant is often like a treasure hunt. Luck, if not a miracle, is required as easy clues such as street names, even where they exist, are usually not posted and address numbers are rarely marked.
21 Jun 2017