Screengrabs from the ad.
#OneShow2017: John Mescall's judging pick of the day

“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad now, or uplifted', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.

2 hours ago

Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 3 hours ago

The Saatchi Synergize paid search team on stage at the Bookmarks 2017.
#Bookmarks2017: Digital download with... Saatchi & Saatchi Synergize

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's digital feedback from Saatchi & Saatchi Synergize paid media director Adam Mitchell.

By Leigh Andrews 3 hours ago

Westman says, "We are not here just to pay the bills!" #LeadInspireEmpower
#BehindtheSelfie with... Adrienne Westman

This #BrandManagerMonth, we find out what's really going on behind the selfie with technophile Adrienne Westman, who has decided to move away from her registered Top Alliance company and rather focus on her personal brand, under which she is a branding and business strategist, public speaker, business coach and organiser of business network events...

By Leigh Andrews 5 hours ago

Getting real results on content marketing with ACME
Getting real results on content marketing with ACME

ACME Digital, the largest independent publisher network in South Africa, has concluded a series of content marketing campaigns across the network which has gone a long way to revive momentum in the value of brand-safe content.

Issued by ACME Digital 5 hours ago

(c) dvarg -
The book publishing industry – marketers, here's one chapter you need to read

The recent South Africa mission to Davos-Switzerland with its theme: 'South Africa is open for business', got me thinking. What happens then when with the best marketing strategy and a good product, you still have your target market not coming to engage despite your ‘open for business' sign with its entire neon glow?

By Thamsanqa Malinga 6 hours ago

Is the future of MBA online?
Is the future of MBA online?

Global MBA applications are on the rise for the first time in five years. International accreditation body, the Association of MBAs (AMBA), reported a five percent growth in applications from 2014 to 2015.1 This increased demand is creating fierce competition for traditional MBA acceptance as more students turn to online MBA courses and bridging programmes.

Issued by GetSmarter 6 hours ago

Despite sounding zen, living in our own bubbles or echo chambers isn't ideal. Image © Nikki Zalewski –
The view from in here: A lesson from 2016

I was in Cannes last year when Brexit happened. In a matter of hours, the lazily hedonistic mood of the festivities transformed into an all-pervasive haze of stunned denial.

By Fran Luckin 24 Mar 2017

Ogilvy Public Relations announces senior promotions
Ogilvy Public Relations announces senior promotions

Two recent promotions strengthen the agency's commitment to adding value to both employees and clients.

Issued by Ogilvy & Mather 24 Mar 2017

KwaZulu-Natal goes big at the movies
KwaZulu-Natal goes big at the movies

The largest movie screen in KwaZulu-Natal, featuring ultra high-definition (UHD) digital projection has opened at the Xtreme at Nu Metro Ballito Junction, as part of its new 8-screen cinema complex.

24 Mar 2017

The Fairnet stand featured a large LED screen and real fish tanks as counters.
Exquisite exhibits: The latest design trends from EuroShop 2017

Discover the design trends that are being used in exhibition displays around the world.

By Pippa Naudé for Scan Display 24 Mar 2017

Facebook's marketing plan raises privacy concerns
Facebook's marketing plan raises privacy concerns

Facebook says it has met with some of SA's banking and insurance groups in the past week to explore how the social network can help them market and distribute their products to the right customers.

22 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 22 Mar 2017