If you have seen any of the Planet of the Apes movies, you were probably amazed at how eerily human-like the apes are. Unlike some members of my family, they hold the remarkable ability to effectively communicate and display real emotion...
By John Laurence 3 Aug 2015 14:00
Listening to the head-honcho at WPP, Sir Martin Sorrell recently where he bemoaned the lack of business acumen in the marketing communications industry, which has led to the business community to doubt these disciples because of lack of efficacy measurements.
By Musa Msane 3 Aug 2015 13:37
Several years ago, entrepreneurs interested in exploring the opportunities offered by the mobile space seemed to be on a virtual mission to discover the next "killer app". Wikipedia defines the latter as being "any computer programme that is so necessary or desirable that it proves the core value of some larger technology."
By Janene Matsukis 3 Aug 2015 12:25
As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."
By Chris Brewer 3 Aug 2015 09:57
If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...
By Leigh Andrews 29 Jul 2015 06:00
Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...
By Leigh Andrews 28 Jul 2015 06:00
When technology and advertising converge, the result is programmatic buying...
27 Jul 2015 14:00
Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...
By Michal Wronski 27 Jul 2015 06:00