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When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically. And much merriment was had by all, including relevant brands.

By Louise Marsland 29 Sep 2014 13:26

"A new R650,000 car? No, thanks." Experiential! Part 3 - Mo-Tseleng
"A new R650,000 car? No, thanks." Experiential! Part 3

Experiential. We talk about talking to the heart, the feels, and the goose bumps of consumers gathered. So let's do that - realistically. Nthabiseng from the North West or Engela from Ermelo - both LSM 3 - might love a brand-new R650,000 car - but it's not a requisite that's on either one's everyday radar. So? What does an off-brand promo like that do for either of these examples?

Issued by Mo-Tseleng 29 Sep 2014 12:53

Driving while inTEXTicated? - OFM Radio
Driving while inTEXTicated?

Research shows that texting reduces steering control by 91%. In addition, 70% of South African drivers admit to texting while driving, even though it increases the chances of collision fourfold.

Issued by OFM Radio 29 Sep 2014 12:31

Why perform marketing research?
Why perform marketing research?

Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers.

Issued by W5 Partners 29 Sep 2014 12:16

Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Gagasi FM announces the programmes manager - Gagasi FM
Gagasi FM announces the programmes manager

Mimi Kesaris has been formally appointed as the Programmes Manager for Gagasi FM. He has been acting on the position since March this year. The programmes manager position became vacant after Vukile Zondi who held the position, was appointed as the MD of the station early this year.

Issued by Gagasi FM 26 Sep 2014 12:27

Photo & Film Expo: The largest photographic event in Africa kicks off end-October at the dome, JHB
Photo & Film Expo: The largest photographic event in Africa kicks off end-October at the dome, JHB

The Photo & Film Expo is Africa's largest annual photographic event that caters to professionals and enthusiasts as well as technology fanatics and their families.

Issued by PHOTO & FILM EXPO 26 Sep 2014 12:10

Alun Davies
Five tips on how designers can deal with criticism

How do you avoid the anguish that comes with a client not liking the design you worked on all weekend, through the night, blew off your mates for, and made your partner mad at you after another cancelled date?

By Alun Davies 26 Sep 2014 08:11

Are machines seizing control of language?
Are machines seizing control of language?

Technological innovation in translation is rapid and ongoing, and recent developments have again raised the spectre of a future in where machines reign supreme and humans need no longer concern themselves with finding the mot juste.

By Ian Henderson 25 Sep 2014 14:30

Michael Walker
Don't be in a hurry to dump Google Analytics

As your online platforms mature and expand, you'll inevitably arrive at a point when you will want to implement a web analytics solution that is richer in functionality than the free Google Analytics toolset.

By Michael Walker 25 Sep 2014 12:07

Desiree Gullan
Content curation is dead. It's time to get creative.

How many brands can you think of that are truly rocking the social media party? And by rocking we don't mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We're talking about brands that are sparking new conversations, adding real value and seeing results.

By Desiree Gullan, Issued by Gullan&Gullan 25 Sep 2014 11:57

All the 2014 Clio Awards South African winners
All the 2014 Clio Awards South African winners

The Clio awards winners have been announced and South African agencies walked away with three Gold, six Silver and eleven Bronze.

25 Sep 2014 10:26

Greg McFarlane
Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. I will not regale you with the details (all six months of agony, pain and frustration) just to tell you it has been six months of agony, pain and endless pure unadulterated frustration.

By Greg McFarlane 23 Sep 2014 07:57