Storytelling as an art form is ancient, part of what makes us human. As the world shifts to all things digital, our storytelling has adapted, but remains an effective tool for marketing and building brands. For tourism professionals, storytelling can be incorporated all the time as a means of reaching visitors and potential visitors. Here are some pointers for creating productive narratives:
Nicole Biondi 9 hours ago
The digital marketing clevers will tell you that the holy grail of brand building in the age of the internet is to get your videos to "go viral".
Brendan Seery 10 hours ago
There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down.
Walter Pike 10 hours ago
When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can.
NATIVE VML rounded off a historic week for the six-year-old agency at the 69th premier international award show, the Cannes Lions, garnering 11 finalists, as well as Bronze, Silver and Gold Lions. The campaigns that were recognized are significant in their impact on society, in altering perceptions on key social isssues, and ultimately changing people's lives.
NATIVE VML 11 hours ago
Your Future Is Now, a global adidas Originals short film directed by Egg Films' Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.
Egg Films 11 hours ago
Human nature craves real and tangible interactions. It is in our genetic make-up and intricately woven into our psyche, regardless of culture or geographical divide. With advances in communication platforms and the endless evolution of ways to connect, real human interactions have become compromised, diluted and somewhat jaded.
34° 11 hours ago
The Ogilvy & Mather South Africa Group brings home a total of 11 Cannes Lions across a number of its integrated clients, including KFC's first Grand Prix.
Ogilvy & Mather 11 hours ago
Agencies and marketers are required to understand major corporations' procurement processes in order to win both corporate and government clients.
12 hours ago
Integrated communications has at its core emotion-driven content that ignites a brand's story. The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join that ride.
Brand inc 12 hours ago
On Thursday, 23 June 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) looked at 21C business solutions, a training and education company who will be piloting an eight week short course at Vega School in Cape Town from 2 July to 20 August 2016.
23 Jun 2016
Not many 28 year olds have achieved what Nigeria's Obinwanne Okeke has. Not only does he run a successful company spanning five African countries, but he has graced the cover of Forbes Africa, in their "30 under 30 people to watch in 2016" feature.
Nicci Botha 22 Jun 2016