Experiential. We talk about talking to the heart, the feels, and the goose bumps of consumers gathered. So let's do that - realistically. Nthabiseng from the North West or Engela from Ermelo - both LSM 3 - might love a brand-new R650,000 car - but it's not a requisite that's on either one's everyday radar. So? What does an off-brand promo like that do for either of these examples?
Issued by Mo-Tseleng 29 Sep 2014 12:53