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Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce Augmented Reality (AR) marketing. It's important to know how AR marketing fits into the marketing mix, and how it can benefit your brand - With new media comes the need to learn new techniques and it's time to get on board.

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

'Mind your moolah' again supported by Samsung
'Mind your moolah' again supported by Samsung

For the third successive year, Samsung Electronics South Africa will partner with PrimeStars Marketing for the screening of Smartbucks 'Mind your moolah' initiative, a financial literacy programme for South African high school pupils on the importance of being financially savvy. Topics include managing debt, looking after one's savings and spending wisely.

3 Sep 2014 10:03

Looking for a different and exciting year end function? - ECHO Events and Conferences
Looking for a different and exciting year end function?

It's already September! How did this year go by so fast? (Perhaps it's due to the full eventing schedule that ECHO has had). The ECHO team is looking towards the next year end function season, as November and December is a very busy time of year - venues need to be secured well in advance. ECHO has run varied, nationwide year end functions for its corporate clients, from snow themed family days (with actual snow), beach parties on the West Coast, formal sit down comedy evenings, roof top events in the CBD and leisurely picnics on the rolling lawns of a wine farm, to name just a few.

Issued by ECHO Events and Conferences 3 Sep 2014 09:48

Loeries Creative Week kicks off with Adams & Adams Student Portfolio Day
Loeries Creative Week kicks off with Adams & Adams Student Portfolio Day

The Loeries Adams & Adams Student Portfolio Day is integrated with the Loeries expo and registration at the Cape Town City Hall on 20 September 2014 from 9am to 2pm, as part of Loeries Creative Week.

2 Sep 2014 10:22

Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's a great deal of excitement around digital being the future of TV and it sure has its place in a 360° advertising campaign but globally TV still counts for the largest slice of ad spend and agencies' business models are built around these production margins.

By Adelaide Potgieter 2 Sep 2014 06:58

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

eNCA and eNews Prime Time get a distinct new look -
eNCA and eNews Prime Time get a distinct new look

On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat TV's vision as a world-class news broadcaster.

Issued by 29 Aug 2014 12:31

Cape Argus to relaunch, revamped
Cape Argus to relaunch, revamped

The Cape Argus to relaunch in bigger, more user-friendly format along with the launch of its mobile news app.

29 Aug 2014 07:26

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

Jack Peterson
Local SEO: How to boost your social listening

If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.

By Jack Peterson 28 Aug 2014 07:28

Faith feints, dodges Hlaudi weather
Faith feints, dodges Hlaudi weather

NEWSWATCH: In parliament last Tuesday, 26 August, reports BD Live, Communications Minister Faith Muthambi evaded answering opposition MPs' questions on the appointment of SABC COO Hlaudi Motsoeneng, who has been labelled a 'pathetic liar' by the general secretary of the Creative Workers Union of SA, reports IOL.

27 Aug 2014 07:31