David Blyth
Five ways to approach marketing in Africa differently - Yellowwood Future Architects

[David Blyth] With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets...

Posted 21 hours ago | Like (2)
Chris Brewer
The competitive offensive

The competitive offensive[Chris Brewer] There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

Posted 17 hours ago | Like (2)
Leigh Andrews
[CEM Africa Summit] Employee satisfaction = customer satisfaction

[CEM Africa Summit] Employee satisfaction = customer satisfaction[Leigh Andrews] The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

Posted 1 hour ago | Like
John Laurence
How do you boil a frog?

How do you boil a frog?[John Laurence] According to the classic anecdote - Very slowly...

Posted 6 days ago | Like
Louise Robinson
Christmas is coming, time to hone in on leads

Christmas is coming, time to hone in on leads[Louise Robinson] With the annual shut-down looming and sales and marketing teams scrabbling to meet targets, now is the time to focus on customers who want to buy the goods or services you have to offer...

Posted 3 days ago | Like (1)
Leigh Andrews
[CEM Africa Summit] CEM for the tech-enabled African future

[CEM Africa Summit] CEM for the tech-enabled African future[Leigh Andrews] You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session...

Posted 1 day ago | Like (1)
Leigh Andrews
Dialling into South African advertising with +27

Dialling into South African advertising with +27[Leigh Andrews] I've always thought it clever to refer to cities by their dialing codes, turning Joburg into '011', Cape Town into '021' and Durban into '031'. +27 Advertising takes this concept a step further...

Posted 17 hours ago | Like
Nuno Lopes
The holy grail of marketing - word of mouth

The holy grail of marketing - word of mouth[Nuno Lopes] Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way...

Posted 1 day ago | Like (1)
Leigh Andrews
[Loeries 2015] Reaping the Creative Future Scholarship rewards with Anita Dama

[Loeries 2015] Reaping the Creative Future Scholarship rewards with Anita Dama[Leigh Andrews] Students can be many things, but those in the creative industries are a different breed altogether. Smart, connected and with quick-as-a-whip wit...

Posted 3 days ago | Like (1)
Louise Marsland
[TrendTalk] These brands are the BOSS of Twitter

[TrendTalk] These brands are the BOSS of Twitter[Louise Marsland] You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

Posted 3 days ago | Like (2)
Danette Breitenbach
The emperor in clothes

The emperor in clothes[Danette Breitenbach] It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

Posted 3 days ago | Like
Beverley Klein
Bringing #TheFutureByDesign to the present

Bringing #TheFutureByDesign to the present[Beverley Klein] Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...

Posted 3 days ago | Like
John Laurence
A stranger to your selfie

A stranger to your selfie[John Laurence] No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...

Posted 3 days ago | Like