[Tralone Khoza] Since the global recession, spending behaviour has gone through various transitions, the consumer has become more and more budget savvy. Could it be that desperate times do indeed call for desperate measures?
[Rod Baker] NEWSWATCH: Independent group chair Iqbal Survé has denied that former Cape Times editor Alide Dasnois was removed because of an editorial stance and implied...
[Sid Peimer] You either love Miracle Whip or you hate it. You either love Marmite or you hate it...
[Danette Breitenbach] '2D is the opportunity to use data to communicate with the consumer on their smart phone. It is now viewed as part of our lives, mobility.'
[Steve Ferguson] The Protection of Personal Information Act No. 4 of 2013 (POPI) was signed into law in November. It comes at a time when marketing has just entered the promised land of customer profiling, behavioural advertising, big data, and multiple marketing channels.
[Rod Baker] NEWSWATCH: Cape Times' editor Alide Dasnois has been fired, reports Mail & Guardian. Dasnois' removal appears to coincide with the publication of an article on Public Protector Thuli Madonsela's finding on fisheries minister Tina Joemat-Pettersson, reports IOL.
[Sid Peimer] The difference between an illusion and a delusion is this: when Usain Bolt broke the 100m and 200m world record, it looked as if he was jogging. That's an illusion. If you think you can beat his time, that's a delusion.
[Chanel Mackay] In a world where consumer behaviour is changing and evolving at a rapid rate in response to new technology trends, savvy brands need to constantly adapt and refine the ways they communicate with their target audiences.
[Michael Walker] The automotive sector is already one of the world's biggest spenders on digital marketing and advertising, with motor manufacturers and dealers worldwide constantly increasing the portion of their budgets they allocate to digital channels.
[James McKerrell] Social media and the proliferation of smart devices are sweeping in a new era in HR management, offering businesses an opportunity to engage with the market.
[Laura Chiweshe] The storytelling concept has been adapted by marketers in various ways in an attempt to capture the attention of an audience with very short attention spans, too much information to process and very little time to do it in.
[Richard Mullins] Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
[Rod Baker] NEWSWATCH: The ANC insists Thuli Madonsela leaked the provisional Nkandla report to the media, reports Mail & Guardian. She insists she didn't.
[Athar Naser] Most companies are creating original content to keep consumers engaged these days, whether it's a blog post, a social media update, an ebook, a presentation or a full-blown event.
[Ian Henderson] With more than a third of the global population online, web content production is growing faster than ever and website translation increasingly features on executive agendas.
[Chris Moerdyk] I have, over the past year, had some form of interaction with four people whom I believe to be among South Africa's greatest marketers.
[Ed Herbst] The unbearable lightness of Yunus Carrim as he seeks to limit the damage from the Special Investigative Unit report on endemic SABC corruption.
[Richard Nilson] The Rocket Creative team was recently entrusted by Philips Consumer Lifestyle South Africa to uplift the company's in-store product exposure and enhance their brand presence via aesthetically fresh FSU's.
[Natasha Madhav] According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.
[Colleen Lewis] Your content marketing campaign is one element of your business that you won't have to put to bed during the silly season.
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