A new GL events Oasys - GL events Oasys

A new GL events Oasys - GL events Oasys[Adele von Well] GL events Oasys bids farewell to Mark Strydom, who made a major contribution to the success of the company. Slight changes are being made within the business to allow for a flatter management structure...

Posted 5 hours ago | Like
Leigh Andrews
Revealed: How BBC.com's doing African digital news justice

Revealed: How BBC.com's doing African digital news justice[Leigh Andrews] Who better to provide news from the continent, for the continent, than the news service with more reporters in Africa than any other broadcaster? Here's what to expect from the new Africa-centric offering from bbc.com...

Posted 3 hours ago | Like
Louise Marsland
[TrendTalk] The trends game at the Super Bowl

[TrendTalk] The trends game at the Super Bowl[Louise Marsland] It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...

Posted 9 hours ago | Like
Ian Drummond
Mastering marketing in a multiscreen world

Mastering marketing in a multiscreen world[Ian Drummond] As consumers' media habits shift from evening primetime to 'always-on' screen time, marketers need to rethink how they interact with their customers...

Posted 3 hours ago | Like
Gordon Barker
What will the internet look like in the year 2020?

[Gordon Barker] Broadband will be the deciding factor and as soon as it becomes faster, the internet will change overnight...

Posted 9 hours ago | Like
Leigh Andrews
Blame poor internet for SA's lack of cutting-edge marketing

Blame poor internet for SA's lack of cutting-edge marketing[Leigh Andrews] If we don't make great strides with SA's internet growth, we'll lag even further behind the rest of the world, says Strategy Worx CEO Steven Ambrose...

Posted 1 day ago | Like (3)
Nicholas Barenblatt
Marketing to millenials

Marketing to millenials[Nicholas Barenblatt] Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

Posted 11 hours ago | Like
Douglas Kruger
Want to be an industry expert? Make this one principle your entire business model

[Douglas Kruger] Some goals require what seems like contradictory behaviour. Becoming a venerated thought-leader in your industry is one of them...

Posted 1 day ago | Like
Chris Moerdyk
Let's encourage Zuma to bash whites

[Chris Moerdyk] I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

Posted 1 day ago | Like (2)
Sid Peimer
How do you know your strategy is any good?

[Sid Peimer] The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

Posted 1 day ago | Like
Matthew Buckland
The great podcast resurgence and the rebirth of radio

The great podcast resurgence and the rebirth of radio[Matthew Buckland] Like one of those birds that are attracted to shiny jewellery, I love new gadgets and new technology. As someone with the expensive Early Adopter Disease, I embraced podcasting in its nascence...

Posted 1 day ago | Like (1)
Louise Marsland
[NewsMaker] Laurian Ovens

[NewsMaker] Laurian Ovens[Louise Marsland] Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

Posted 2 days ago | Like
Chemory Gunko
Blurred lines... how the vicious internet is creating a vicious world

[Chemory Gunko] In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...

Posted 2 days ago | Like
Garren Coetzee
Look at the legs on that strategy

[Garren Coetzee] The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

Posted 1 day ago | Like
Hansie Smit
[Trends 2015] SA Trendwatch 2015

[Hansie Smit] Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

Posted 1 day ago | Like
Chris Midgley
Changing the mindset of cost-cutting to value adding - Blast Brand Catalysts

[Chris Midgley] As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...

Posted 2 days ago | Like (1)
Rose Setshoge
B2B marketers: don't just generate leads in 2015, produce convertible ones

[Rose Setshoge] Believe it not, lead generation still keeps most marketers awake at night! Although this is one of the vital marketing functions, it needs collaboration with the sales team in order to be effective...

Posted 3 days ago | Like (1)
Albert van Jaarsveld
Innovation, a catalyst for development

[Albert van Jaarsveld] WEF is uniquely placed to offer South Africa a chance to position itself and communicate its value proposition to international decision makers...

Posted 3 days ago | Like