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Content marketing for boring brands

[Kat Scholtz] If you think your brand is boring, look again. Not only are there many options for connecting with your customers, but it's important not to get caught up in the idea that content marketing only consists of a grand video series...

Posted 11 hours ago | Like
Marketer's guide to the new WASPA Code of Conduct - Mobile Marketing Association

[Alan Haarhoff] Marketers, brand managers and members of the digital industry need to be aware of the main changes to the WASPA Code of Conduct that comes into effect on 26 August...

Posted 12 hours ago | Like (1)
Be weird. Get noticed

[Louise Marsland] The next 100 years will be shaped by screens - as opposed to the automobile which is what dominated in the last century...

Posted 14 hours ago | Like
Brand monogamy is a myth. Here's why

[Tim Allemann] The idea that most people are exclusively loyal to brands needs some re-evaluation. The picture of fanatically loyal consumers doing anything for their brand of choice has become particularly...

Posted 19 hours ago | Like
Newspapers' scrutiny of each other can be good

[Anton Harber] Like politicians, national sports coaches and rhinos, newspapers proprietors need big heads and thick skins.

Posted 18 hours ago | Like
Five digital disruptive Frisbees (and how they affect your bottom line)

[Mike Saunders] Andy Haldane, Executive Director for Financial Stability at the Bank of England in tackling regulation uses the analogy of a dog catching a Frisbee... Essentially, a simple approach is effective...

Posted 1 day ago | Like
Shifting to the next phase of CRM: Marketing automation

[Lauren Heap] One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

Posted 2 days ago | Like
Lead generation tips from the coolest kids in school

[Graeme Wilson] After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

Posted 2 days ago | Like
How social media is destroying our society

[Chemory Gunko] I was an early adopter of social media... my Facebook, Twitter & LinkedIn accounts all kicked off around 2006/7 - and once again I find myself an early adopter as...

Posted 2 days ago | Like (5)
Ask Afrika's ICON brand winner: What it takes to stay on top

[Danette Breitenbach] The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

Posted 2 days ago | Like
Talent management is a vital edge in digital agency world

[Andre Steenekamp] For a business that is so driven by its people, the digital agency environment is one characterised by high levels of staff turnover and burn-out.

Posted 3 days ago | Like (1)
[NewsMaker:] Kabelo Moshapalo

[Louise Marsland] Kabelo Moshapalo has recently been appointed Executive Creative Director of Tequila\Johannesburg. As the new ECD, he hopes to establish a "meaningful ideas culture".

Posted 3 days ago | Like
Stop damaging your personal brand! - Branding and Marketing YOU

[Donna Rachelson] You have a personal brand, whether you think about it or not. Your personal brand is what people say about you when you're not in the room. It's how your...

Posted 3 days ago | Like (2)
Is your social media agency using the correct software?

[Gareth Slaven] The landscape of social media changes so rapidly that marketers are often left scrambling to keep up...

Posted 3 days ago | Like (1)
From broadcaster to coffee shop - the new role of the digital publisher

[Pierre Cassuto] Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

Posted 4 days ago | Like (1)
Return on translation - a partnership equation

[Françoise Henderson] On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

Posted 8 days ago | Like
Why is radio advertising so damn dismal?

[Chris Moerdyk] Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

Posted 7 days ago | Like
A note on curiosity

[Jessica Gregory] Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

Posted 10 days ago | Like
The quest for the 'mobi-grail': Make promises. Keep promises. - Ole! Media

[Deseré Orrill] There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

Posted 4 days ago | Like (1)