Danette Breitenbach
The elephant in the room: The role of digital

The elephant in the room: The role of digital
© Brian Jackson - [[www.123rf.com 123RF.com]].
[Danette Breitenbach] The elephant in the room remains the unanswered question of 'what is the role of digital in the industry'...

Posted 23 minutes ago | Like
Jessica Tennant
#NewCampaign: SweepSouth gives back Friday

#NewCampaign: SweepSouth gives back Friday[Jessica Tennant] Inspired by the global trend towards giving back instead of getting on Black Friday, local home cleaning company SweepSouth is transferring the savings it would usually give to its customers on a day like this and handing them back to its 'SweepStars'. Here's how it works...

Posted 39 minutes ago | Like
Jessica Tennant
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy[Jessica Tennant] On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

Posted 17 hours ago | Like (1)
Leigh Andrews
#Pendoring2017: Praat met... Abnormal Group

Abnormal Group at #Pendoring2017.
Abnormal Group at #Pendoring2017.
[Leigh Andrews] The Pendoring Awards not only reward marketing communication in all of SA's indigenous languages apart from English, they've also created their own ranking. I found out why fifth-ranked Abnormal Group believes brands need to realise the power of mother-tongue communication in preserving our heritage...

Posted 39 minutes ago | Like
Danette Breitenbach
Fake news: Welcome to the Mad Hatter's tea party

Image credit: Sebastien Decoret - .
Image credit: Sebastien Decoret - [[www.123rf.com 123RF.com]].
[Danette Breitenbach] Fake news was the topic of one of the sessions at the Global Investigative Journalism Conference that took place recently at the University of the Witwatersrand (Wits) campus in Johannesburg...

Posted 22 hours ago | Like
Chris Brewer
TV we got right

Milosh Kojadinovich ©
Milosh Kojadinovich © [[www.123rf.com 123RF.com]]
[Chris Brewer] There's one thing I've been meaning to write about for a long time - a very long time, in fact - and it has to do with an aspect of our broadcasting talents that I've neglected to thank. Yes, ultimately the SABC (who would have thought...

Posted 20 hours ago | Like (2)
Scott Cundill
The rise of the emoji and the public rating system

Image credit: Sean Prior - .
Image credit: Sean Prior - [[www.123rf.com 123RF.com]].
[Scott Cundill] Scott Cundill writes that the emoji is a powerful tool that can help businesses get paid quicker...

Posted 23 hours ago | Like
Stephen Marshal
8 tips for building your personal brand

Image credit: Marek Uliasz - .
Image credit: Marek Uliasz - [[www.123rf.com 123 RF.com]].
[Stephen Marshal] Building up your personal brand is the most difficult and yet the most rewarding process for an entrepreneur...

Posted 1 day ago | Like
Des Fenner
Empowering millennials through mobility

Empowering millennials through mobility[Des Fenner] The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most...

Posted 3 days ago | Like
Jessica Tennant
#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award

#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award[Jessica Tennant] 5FM's station manager Justine Cullinan won the Corporate Award at the Veuve Clicquot Elle Boss Awards on Thursday, 9 November. It was just her and overall winner Amanda Dambuza, founder and director of consulting company Uyandiswa, who took home awards on the night...

Posted 3 days ago | Like
Walter Penfold
The e-mail and SMS marketing juggernaut

The e-mail and SMS marketing juggernaut
© gajus - [[www.123rf.com 123RF.com]]
[Walter Penfold] Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

Posted 3 days ago | Like
Cari Coetzee
Democratising AR, bringing content to life with Zappar

Democratising AR, bringing content to life with Zappar[Cari Coetzee] "Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

Posted 1 day ago | Like
Leigh Andrews
#LoeriesRankings2017 with... Sisters Act

Three Ships 15-Year-Old Pinotage Cask finish launch.
Three Ships 15-Year-Old Pinotage Cask finish launch.
[Leigh Andrews] Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top-ranked creatives post-celebrations. We continue the local insights with Sisters Act...

Posted 3 days ago | Like
Omar Essack
Getting your digital advertising right

Getting your digital advertising right
© Muhammad Ribkhan - [[www.123rf.com 123RF.com]]
[Omar Essack] Marketers are looking for more control over ad placement because it means that they get to engage with media owners (offline and online) with similar values, whose context they know and whose content and brand they can trust...

Posted 4 days ago | Like
Nick Hodge
The rise of mobile - What it means for brands

The rise of mobile - What it means for brands
© Gabriel Freytez - [[www.pexels.com Pexels]]
[Nick Hodge] James Cameron was right - in the 21st century machines would take over the world. Only it would not be six-foot-tall cyborgs, but five to 10-inch screens doing the conquering...

Posted 4 days ago | Like
Ruth Cooper
Ruth Cooper
[Marketing & Media] Hein Kaiser from Mix 93.8 FM, chats to Independent Agency Selection’s Johanna McDowell and Scopen’s Cesar Vacchiano about some of the key findings and trends from the latest Scopen marketer research, on his latest Marketing & Media show.
Posted 5 days ago | Like
Jessica Tennant
#Newsmaker: Singularity University invites John Sanei to panel

John Sanei
John Sanei
[Jessica Tennant] John Sanei, business innovation strategist, trend specialist, futurist and author of South African bestseller What's your moonshot?, has been invited to join Singularity University's panel of global speakers...

Posted 5 days ago | Like
Bradley Elliott
Marrying creativity and technology - Platinum Seed

Marrying creativity and technology
© rawpixel - [[www.pexels.com Pexels]]
[Bradley Elliott] Digital should be at the core of the business, making operations run more efficiently while helping marketing to connect with consumers in more creative ways...

Posted 6 days ago | Like
Brendan Seery
#OrchidsandOnions: Nedbank's brave new advertising contrasts with Eskom's insult to its consumers

Screen grabs from the ad.
Screen grabs from the ad.
[Brendan Seery] Nedbank has been doing some very appealing advertising of late, and the bank and its agency, Joe Public, have already got a few Orchids from me...

Posted 6 days ago | Like
Leigh Andrews
#BCXDisrupt: "Tech is no longer a sideshow, it's the main show"

Rapelang Rabana, founder and CEO of Rekindle Learning and BCX Disrupt Summit speaker.
Rapelang Rabana, founder and CEO of Rekindle Learning and BCX Disrupt Summit speaker.
[Leigh Andrews] Rapelang Rabana, one of the highly anticipated speakers at last week's BCX Disrupt Summit, shares the crux of her talk on moving from innovative ideas to profitable solution and why sitting back is simply not an option for any competitive industry...

Posted 5 days ago | Like