[Francois van Dyk] In preparation for the PR Measurement Summit held in March 2013 in Washington, DC, Ragan Communications and Nasdaq OMX did a global survey among 1500 public relations professionals on measurement with very interesting results.
[Kenneth von Rauch] LOS ANGELES, US: This post highlights some aspects of parallax scrolling* that you need to keep in mind if you want to use the effect on your site or your client's.
[Rod Baker] NEWSWATCH: Facebook went down briefly yesterday in some parts of the world - so now we know what life would be like without the social networking giant, reports Financial Review. Meanwhile, for those authorities that like checking everyone out, Mail & Guardian has a guide on 'how to spy on your citizens', but BlackBerry SA has assured SA users that 'you're safe with us', reports Times Live.
[Bonnie Ramaila] I think racial undertones and subtle nuances of racial segregation in TV adverts seems rife, and I find them more disturbing than thoughtful, especially when a TV advert shows one product communicating the same message, yet represented by two different racial groups.
[Evert Lombaert] In March, we mentioned the impending arrival of Facebook hashtags as well as the resistance to this. Like it or not; it has now officially arrived on the platform and brands will need to adapt to them.
[Anton Harber] As our president's pen hovers over the Protection of State Information Bill, awaiting only his signature before coming into law, the US is facing its biggest secrecy issue in years.
[Rod Baker] IOL reports that Google Glass is enjoying - if that is the right word - keen interest from the porn quarter in the US, and Google itself might find the situation somewhat embarrassing.
[Gavin Rajah] In business terms, value means different things for different people. So, how does one quantify 'value' when hosting an event?
[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies.
[Chemory Gunko] I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk.
[Rod Baker] NEWSWATCH: Hackers yesterday attacked the IOL website, reports TechCentral, while Right2Know has accused SA mobile network operators of stifling communication, reports BD Live. And as for international media covering Madiba's hospital stay, they have been warned, reports news24.com.
[Linda Trim] Modern workspaces need to be optimally planned in order to attract, retain and engage workers of today.
[Alastair Haarhoff] On-shelf packaging and packaging design serves as the constant visual identifier between brand and consumer, ensuring brand consistency and long term equity.
[Desere Orrill] As audiences migrate from print to digital, and television audiences increasingly practice 'multi-screen' viewing, the value of digital advertising inventory is growing incrementally.
[Mfundo Ntsibande] It's an exciting time for radio in SA. With so many radio stations with different value propositions, listeners are spoilt for choice.
[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign.
[Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video)
[James Hurford] It's no coincidence that people who write well do well. Writing well is one of the best ways to advance your career, no matter what it might be.
[Athar Naser] In our ongoing exploration of content marketing and our attempts to bring it to life, we're going to shed a little more light through a real-life example of 'stratospheric' proportion.
[Dylan Balkind] I was too young to remember what advertising was like in South Africa in the dark ages (Apartheid). I can only assume the emerging markets were all but disregarded and were considered a non-event when it came to buying power.