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Matthew Arnold
Three areas of User Experience Design you need to get right

Three areas of User Experience Design you need to get right[Matthew Arnold] User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product...

Posted 1 day ago | Like
Leigh Andrews
What Jeremy Sampson's going to do after leaving Interbrand

What Jeremy Sampson's going to do after leaving Interbrand[Leigh Andrews] While he's had a rich, diverse career and is undoubtedly one of the local ad industry's biggest names, Jeremy Sampson's move from Interbrand shouldn't be seen as retirement - far from it, he explains...

Posted 1 day ago | Like
James Hurford
How to have more impact

[James Hurford] The more prepared your speech, the more impact it will have...

Posted 20 hours ago | Like
graeme carr
Hive's Rebecca Fuller Campbell in the local and international spotlight - Hummingbird Group

Hive's Rebecca Fuller Campbell in the local and international spotlight - Hummingbird Group[graeme carr] Hive's Content Queen, Rebecca Fuller Campbell, has returned from a whirlwind trip to MIPCOM in Cannes, where she met with a host of international broadcasters and distributors...

Posted 2 days ago | Like
Louise Marsland
[TrendTalk] Is social media all hype?

[Louise Marsland] OMW! Could it be true - is social media all just hype of its own making?

Posted 1 day ago | Like (1)
Lizette Anderson
Radio rocks more than ever

Radio rocks more than ever[Lizette Anderson] Much like Mark Twain's death, rumours of radio's demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas...

Posted 1 day ago | Like
Dean Oelschig
The best brands solve the simplest problems

[Dean Oelschig] What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions"...

Posted 2 days ago | Like (2)
James White
Seven ways small businesses can use technology to boost sales

Seven ways small businesses can use technology to boost sales[James White] Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage...

Posted 2 days ago | Like
Leigh Andrews
'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?

'Sima and Shakes'-ing up Cremora's ads - not inside, still on top?[Leigh Andrews] There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...

Posted 2 days ago | Like (1)
Leigh Andrews
The mountain-sized mystery of those parody Twitter accounts

The mountain-sized mystery of those parody Twitter accounts[Leigh Andrews] The latest spate of Twitter accounts from seemingly inanimate objects - mainly mountains - have been injecting a touch of humour into our timelines lately...

Posted 2 days ago | Like
Deborah Usher
The future of television

The future of television[Deborah Usher] Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

Posted 2 days ago | Like
Marion Scher
Snake oil or genius?

[Marion Scher] I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

Posted 3 days ago | Like
Miller Matola
Active citizenship and its role in changing the South African brand reality

[Miller Matola] We often hear the term 'active citizenship' and see it used in relation to our contribution to the growth and development of South Africa. But do we fully understand what this term means?..

Posted 3 days ago | Like
Jarred Cinman
Digital as everything - NATIVE VML

[Jarred Cinman] As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed...

Posted 3 days ago | Like
Mervyn Naidu
Radio around the fire

Radio around the fire[Mervyn Naidu] Despite predictions regarding the demise of radio, the medium continues to hold its own. It cannot be because of a lack of choice, as the proliferation of options abound...

Posted 3 days ago | Like
Suren Govender
Keeping up with the connected customer

[Suren Govender] At this late stage in our technological evolution we are facing yet another digital divide - this time between consumers and the companies that supposedly serve their interests...

Posted 3 days ago | Like
Louise Marsland
[NewsMaker] Pete Case

[NewsMaker] Pete Case[Louise Marsland] Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

Posted 3 days ago | Like
Leigh Andrews
2014: The year Joe Public grew greatly in more ways than one

2014: The year Joe Public grew greatly in more ways than one[Leigh Andrews] On Friday, 31 October the Joe Public team moved into new premises on Main Road, Bryanston. But that's not the only great growth the agency's seen this year...

Posted 3 days ago | Like
Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

[Jeff Osborne] The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

Posted 3 days ago | Like (1)
Grace Belger
Avoid lawyers and be human...

[Grace Belger] There is a lesson here for Cell C (and other companies, for that matter) in the Cell C banner debacle. When you are facing a reputational crisis, the worst reaction is to be defensive; run to the lawyers and advertise...

Posted 3 days ago | Like