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Mike Jones
Planned spontaneity - NATIVE VML

[Mike Jones] When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes of fame is now a five-second Vine or when a brand's reputation goes from hero to zero in one day, agility and spontaneity is key...

Posted 14 hours ago | Like
Jason Stewart
SA's favourite Facebook page...

SA's favourite Facebook page...[Jason Stewart] Which brand in South Africa holds the enviable position as having the best Facebook page in the country? HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client...

Posted 14 hours ago | Like (1)
Leigh Andrews
Standard Bank gets #appy and awarded by turning to customer-centric marketing

Standard Bank gets #appy and awarded by turning to customer-centric marketing[Leigh Andrews] You might have noticed 'Standard Bank' storylines woven into Isidingo, Muvhango and Isibaya this year. This wasn't just a happy coincidence but rather a well-thought out strategy...

Posted 19 hours ago | Like
Wendy Moorcroft
Are you creative director material?

Are you creative director material?[Wendy Moorcroft] Many young creatives enter the advertising industry with aspirations of one day becoming the creative director at a major agency. Yet not every creative person is cut out for this particular job...

Posted 19 hours ago | Like
Leigh Andrews
Johnnie Walker gives Anomaly a shot

Johnnie Walker gives Anomaly a shot[Leigh Andrews] "If it ain't broke, don't fix it," the gambit goes - especially if you're getting all you need from your advertising agency. That's why it came as a surprise to some when AdAge reported that after 15 years with Bartle Bogle Hegarty or BBH, Johnnie Walker turned to Anomaly instead...

Posted 3 days ago | Like
Leigh Andrews
Not-so-trivial trivia trumps on Trivia SA

Not-so-trivial trivia trumps on Trivia SA[Leigh Andrews] Did you know that the man behind the popular Zuma Eskom meme actually runs an entire site based on trivia? Ian de Jager, 'Fun Master' and all round graphics artist and bottle washer at Trivia SA, tells us more...

Posted 3 days ago | Like
Nicolle Harding
Looking at 2014 in the rearview mirror - Mobile Marketing Association

Looking at 2014 in the rearview mirror - Mobile Marketing Association[Nicolle Harding] It's great to see the growth in awareness of the importance of mobile with regards to communication strategies. There seems to be a real buzz building about mobile and 2015 will hold really exciting progress both for the industry and MMA SA...

Posted 4 days ago | Like
Leigh Andrews
Social twits share the power of social at Chat Factory

Social twits share the power of social at Chat Factory[Leigh Andrews] Ever wondered what it takes to get social media and online presence right, as a business? Wonder no more, as Jodene Shaer, Chat Factory's 'social twit', shares a few industry secrets...

Posted 3 days ago | Like
Daniel Schmidt
Which social channels are right for your brand?

[Daniel Schmidt] With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen...

Posted 4 days ago | Like
Richard Ahlfeldt
Video is changing everything? - Rooftop Productions

Video is changing everything? - Rooftop Productions[Richard Ahlfeldt] In the not too distant future, you'll probably be watching this article rather than reading it. As screens continue to infiltrate our public and private spaces, most businesses are waking up to the reality that...

Posted 4 days ago | Like
Duaan Dekker
Mobility, BYOD and Big Data - Making the most of 2015 - Field Office

Mobility, BYOD and Big Data - Making the most of 2015 - Field Office[Duaan Dekker] The mobility, BYOD and big data trends have reshaped the business landscape, and will continue to do so. With 2014 drawing swiftly to a close, here is what to expect in 2015, with tips on how to approach it...

Posted 4 days ago | Like
Johan Walters
Augmented Reality, the new triple threat in 2015 - Digital Narrative

Augmented Reality, the new triple threat in 2015 - Digital Narrative[Johan Walters] Augmented Reality (AR) is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock...

Posted 4 days ago | Like
Jaco Pienaar
Looking back on 2014

Looking back on 2014[Jaco Pienaar] Following the passing of Nelson Mandela, the local news cycle started the year on a sombre note. Despite this, there have been many fascinating trends and issues taking place that have shaped the South African media landscape...

Posted 5 days ago | Like
Mike Saunders
Digital marketing trends coming in 2015 - DigitLab

[Mike Saunders] Digital marketing is a fast-evolving industry, and companies wishing to stay relevant and competitive need to stay abreast of developments. Even better, they should anticipate rather than react to them...

Posted 4 days ago | Like
Walter Pike
December's #illridewithyou: One of the year's biggest Twitter events

December's #illridewithyou: One of the year's biggest Twitter events[Walter Pike] An allegedly mentally deranged man walked into a Lindt store in downtown Sydney on Monday 15 December, and took the patrons hostage. The man happened to be Muslim...

Posted 5 days ago | Like (1)
Jonathan Curran
What's the ideal level and type of visual aids to be used in a keynote presentation?

What's the ideal level and type of visual aids to be used in a keynote presentation?[Jonathan Curran] The content of a speaker's presentation and its running order which includes the use of visual aids is of paramount importance to delivering a successful presentation...

Posted 5 days ago | Like
Rod Baker
The best and the worst...from Google's Top 10, to a really bum idea...

The best and the worst...from Google's Top 10, to a really bum idea...[Rod Baker] Whatever our field, there are campaigns, adverts, articles that we love to remember, and others we would rather forget. But no one will let us... (videos)

Posted 4 days ago | Like
Ian Henderson
Why a translation app isn't the answer for your business

Why a translation app isn't the answer for your business[Ian Henderson] Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation...

Posted 5 days ago | Like
Nivin Xavier
The digital universe that is to come

The digital universe that is to come[Nivin Xavier] The Internet of things has opened for us humans a digital world abundant of opportunities, that will further transform the way we learn, interact with each other, with devices, machines and other physical things around us...

Posted 6 days ago | Like (4)