Ken van Ginkel
[Advertising] In this comic spot for the DStv Explora campaign, featuring South African celebrity and TV personality, Somizi, Thabang Moleya shows his skill for performance direction...
Posted 18 hours ago | Like
Mpumi Nhlapo
Social customer service trend drives a greater need for advanced analytics capability

Social customer service trend drives a greater need for advanced analytics capability
© Michael Simons via [[www.123rf.com 123RF]]
[Mpumi Nhlapo] Providing social customer service and support in today's multi-channel environment is by no means an easy task...

Posted 19 hours ago | Like
Rebone Masemola
#YouthMonth: What's in a hashtag?

#YouthMonth: What's in a hashtag?
©rawpixel via [[www.123rf.com 123RF]]
[Rebone Masemola] Like every year since South Africa's liberation, youth month has come and gone as quickly as it came. As a generation living in the shadow and following in the footsteps of those who left a great legacy...

Posted 21 hours ago | Like
Carmen Murray
The three H's of brand purpose - Mobitainment

Carmen Murray[Carmen Murray] How times have changed for marketing? Not too long ago, reaching out to customers was easy and accessible. All you had to do was to take your product to advertising platforms like TV, radio and print and our job was done..

Posted 22 hours ago | Like (1)
Danette Breitenbach
Bringing bricks and clicks together

Bringing bricks and clicks together
[[www.123rf.com 123RF]]
[Danette Breitenbach] It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married...

Posted 1 day ago | Like
Eoin Welsh
Cannes 2016 Day 10 - Under Armour & overachievers

Cannes 2016 Day 10 - Under Armour & overachievers
© [[http://havasworldwide.co.za/cannes-2016-day-10-underarmour-overachievers/ Havas Worldwide]]
[Eoin Welsh] So last night, the unthinkable happened...

Posted 7 days ago | Like
Eoin Welsh
Cannes 2016 Day 9 - Orwell, Oliver & Occulus - From Virtual Reality to harsh reality

Cannes 2016 Day 9 - Orwell, Oliver & Occulus - From Virtual Reality to harsh reality
© [[http://havasworldwide.co.za/cannes-2016-day-9-orwell-oliver-occulus-from-virtual-reality-to-harsh-reality/ Havas Worldwide]]
[Eoin Welsh] Having slept like the dead, I was resurrected by the miracle of the mobile alarm clock which I forgot to set on "snooze"...

Posted 8 days ago | Like
Eoin Welsh
Cannes 2016 Days 4 to 8

Cannes 2016 Days 4 to 8
© [[http://havasworldwide.co.za/cannes-2016-days-4-8/ Havas Worldwide]]
[Eoin Welsh] So here are days 4-7 in a nutshell...

Posted 9 days ago | Like
Eoin Welsh
Cannes 2016 Day 3 - Short & Sweet

Cannes 2016 Day 3 - Short & Sweet
© [[http://havasworldwide.co.za/cannes-2016-day-3-short-sweet/ Havas Worldwide]]
[Eoin Welsh] Happy Youth Day...

Posted 14 days ago | Like
Eoin Welsh
Cannes 2016 Day 2 - A day of rain & a deluge of case studies (I'm drowning, not waving)

Cannes 2016 Day 2 - A day of rain & a deluge of case studies (I'm drowning, not waving)
© [[http://havasworldwide.co.za/cannes-2016-day-2-a-day-of-rain-a-deluge-of-case-studies-im-drowning-not-waving/ Havas Worldwide]]
[Eoin Welsh] Today it rained. And rained. All day long...

Posted 15 days ago | Like
Eoin Welsh
Cannes 2016 Day 1 - Drones, clones & bones

Cannes 2016 Day 1 - Drones, clones & bones
© [[http://havasworldwide.co.za/cannes-2016-day-1-drones-clones-bones/ Havas Worldwide]]
[Eoin Welsh] So Day 1 is done. 12 hours and 200 case studies later. When they say Cannes judging is intense, they don't lie...

Posted 16 days ago | Like
Boris Dzhingarov
How do SEO companies minimise budget expenses? - Monetary Library

Boris Dzhingarov[Boris Dzhingarov] The truth is, any type of marketing is more expensive than what you perceive it to be. We are faced with this belief that SEO should be cheap since the work is not all that difficult - In reality, it is complicated...

Posted 1 day ago | Like
Atiyya Karodia
Think community first - NATIVE VML

Atiyya Karodia[Atiyya Karodia] I'd like for you to think back a number of years to a time when being a social media manager or community manager was one of the most sought-after gigs around...

Posted 1 day ago | Like
Ruth Cooper
Ruth Cooper
[The Brave Ideas Podcast] On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z. We learn about who they are, what they do, and why brands are struggling to get to grips with how to talk to them. Not to be confused with millennials and don’t call them selfie obsessed, Gen Z are a powerful generation that are reshaping the way people, and brands, need to communicate. An important and informative discussion!
Posted 1 day ago | Like
Rebecca Cronje
What makes a good PR campaign great? Top traits of Cannes Gold Lion winners

Screengrab from 'Manboobs'.
Screengrab from 'Manboobs'.
[Rebecca Cronje] Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize...

Posted 2 days ago | Like (2)
Brendan Seery
[Orchids & Onions] Ford burns the rubber as it sets the imagination on fire

Screenshot from the ad.
Screenshot from the ad.
[Brendan Seery] The digital marketing clevers will tell you that the holy grail of brand building in the age of the internet is to get your videos to "go viral"...

Posted 2 days ago | Like
Leigh Andrews
#YouthMonth: Behind the camera with BBC's Babita Sharma

#YouthMonth: Behind the camera with BBC's Babita Sharma[Leigh Andrews] Babita Sharma is the main presenter of Newsday, BBC World News' daily news programme presented live from Singapore and London. If you'd like to follow in her footsteps, you're in luck as she offers insight into the challenging, chaotic, but incredibly rewarding world of broadcast journalism with us...

Posted 1 day ago | Like
Walter Pike
Only people generating bad publicity say there is no such thing

The NSPCA's official response...
The NSPCA's official response...
[Walter Pike] There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down...

Posted 2 days ago | Like (1)
Chris Moerdyk
Yes, you can cut your advertising budget in tough times - Chris Moerdyk

Chris Moerdyk[Chris Moerdyk] When times are tough, marketers and ad agencies encourage their clients not to cut back on advertising or marketing spend. But actually, you can...

Posted 2 days ago | Like
Angie White
Angie White
[Cannes Lions] Your Future Is Now, a global adidas Originals short film directed by Egg Films' Terence Neale, won a Gold Film Craft for Original Music at Cannes Lions, thanks to vocalist Daisy Hamel-Buffa and Squeak E Clean Productions.
Posted 2 days ago | Like