Roxana Bouwer
How to cover your content marketing bases (Part 1)

How to cover your content marketing bases (Part 1)[Roxana Bouwer] No one has the time or resources for the spray and pray approach. Content that is aimlessly shipped into the world is almost guaranteed to be lost in the clutter and noise of online information...

Posted 4 hours ago | Like
Leigh Andrews
Business of Design Autumn 2015: What you missed

Business of Design Autumn 2015: What you missed[Leigh Andrews] A speaker who took the time to Google each conference attendee's website, an Instagram-friendly plate and the importance of learning to unlearn are some of my Business of Design highlights...

Posted 5 hours ago | Like
Chris Brewer
How to choose an advertising agency

How to choose an advertising agency[Chris Brewer] Advertising can be one of the biggest items of expenditure on a company's balance sheet, so with such a major investment, it's crucial that your future agency should fully understand your business...

Posted 7 hours ago | Like (2)
Andy Reid
10 business lessons for brand success

[Andy Reid] When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders...

Posted 6 days ago | Like
Bonnie Ramaila
Political parties are big brands

[Bonnie Ramaila] The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

Posted 3 days ago | Like
Andre Steenekamp
Smartphones are converging on all LSMs

Smartphones are converging on all LSMs[Andre Steenekamp] Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise...

Posted 14 hours ago | Like (1)
Lynette Hundermark
An enterprise driven omni-channel strategy must empower the mobile workforce

An enterprise driven omni-channel strategy must empower the mobile workforce[Lynette Hundermark] South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

Posted 1 day ago | Like
bob mabena
The "new" listener - Kaya FM 95.9

The "new" listener - Kaya FM 95.9[bob mabena] His name is Karabo Tabane and at face value he is a radio presenter's favourite listener. There are quite a few of them and they are unique and easy to identify too...

Posted 3 days ago | Like (1)
Jacques van den Bergh
Cricketers dominate Twitter in SA

Cricketers dominate Twitter in SA[Jacques van den Bergh] After Barack Obama's record breaking Twitter following I decided to check who rules the Twitter roost in South Africa. To my surprise, the top 30 largest accounts in SA are dominated by cricketers...

Posted 3 days ago | Like
Lia Smit
SMG reports back on the Festival of Media

SMG reports back on the Festival of Media[Lia Smit] I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective...

Posted 3 days ago | Like (1)
Leigh Andrews
[Loeries 2015] Agency expectations with... Hellocomputer

[Loeries 2015] Agency expectations with... Hellocomputer[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Hellocomputer's Executive Creative Director, Simon Spreckley, expects...

Posted 3 days ago | Like
Marthinus Van Loggerenberg
The truth behind 'the human truth' when extending brand identity

The truth behind 'the human truth' when extending brand identity[Marthinus Van Loggerenberg] "We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential"...

Posted 3 days ago | Like (1)
Mogorosi Mashilo
I'm not a communication strategist - I am a consumer advocate

I'm not a communication strategist - I am a consumer advocate[Mogorosi Mashilo] We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

Posted 4 days ago | Like
Tim Wyatt-Gunning
Word-of-mouth marketing is dead

Word-of-mouth marketing is dead[Tim Wyatt-Gunning] I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

Posted 4 days ago | Like
Farren Roper
Marrying new-age and traditional marketing skills

Marrying new-age and traditional marketing skills[Farren Roper] The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

Posted 3 days ago | Like (1)
Leslie Pascaud
Empowering women, one brand at a time

Empowering women, one brand at a time[Leslie Pascaud] Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

Posted 4 days ago | Like
Leigh Andrews
Online TV, live from Africa

Online TV, live from Africa[Leigh Andrews] Two young, black females. One hot new online TV platform. Welcome to Aza TV, launched by Sorele Media on 20 May 2015...

Posted 4 days ago | Like
Chris Moerdyk
Naspers newspaper titles moving into 24.com makes sense

Naspers newspaper titles moving into 24.com makes sense[Chris Moerdyk] There has not been much media coverage outside of Naspers with regard to the decision to move all their newspaper titles onto the News24 and Netwerk24 platforms...

Posted 5 days ago | Like (1)
Leigh Andrews
[Behind the Selfie] with... Ndoni Khanyile

[Behind the Selfie] with... Ndoni Khanyile[Leigh Andrews] This week, we find out what's really going on behind the selfie with Ndoni Khanyile, storyteller on stage, screen and print...

Posted 5 days ago | Like
Rolf Akermann
Marketers united!?

[Rolf Akermann] The briefing by SAARF last week was interesting, as it revealed how other western countries do industry research. But I left the meeting, yet again, with a heavy heart...

Posted 5 days ago | Like (3)