Cinema appointments

South AfricaYour industry

Focus on digital marketing

Bizcommunity's special Focus On DIGITAL MARKETING is now available in a downloadable PDF.

Digital Marketing PDF >>

Subscribe to industry newsletters

Cinema appointments

Liqui-fruit extends its ad campaign to big screen

| 7 Dec 2012 08:08
The current Liqui-fruit ad campaign has been extended to the cinema through Cinemark. It has been proven that the addition of cinema to a television campaign increases overall noting levels of the commercial, indicative of the impact factor that the cinema environment provides. By targeting the cinema audience, the affinity and appeal amongst the younger portion of the market is also expected to be enhanced. Research shows that 82% of the youth believe that advertising in cinema enhances a brand's appeal amongst the elusive target market segment.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.