As part of its revamp, the weekly Soccer Warrior
comic series has extended its brand to include a new comic book as a free insert every month in The Sunday Sun
. This 16-page format includes advertising pages and subtle product integration for sponsors. Both the insert and the run of paper weekly series in The Daily Sun
offer branded entertainment for all category advertisers. It has also launched a comprehensive mobisite
to ensure a seamless integration across print and mobile.
Posted on 31 Jan 2012 13:31