This Sunday, 15 August 2010, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107FM nationwide, will include chatting to Lars Reichelt, the real CEO of Cell C, about the company's rebranding and the controversy around Trevor Noah's YOUtube skit; Derek Carstens, brand director of FNB and former marketing head of the 2010 LOC, about FNB's High court win in the battle over Soccer City; Raymond Louw, SA Press Council chairman, asking what's the next gambit by the media over the Media Tribunal and Protection of Information Bill. Andrea Quaye, marketing manager of Carling Black Label will speak about how the brand has evolved to reflect the SA man in 2010; Nicholas Keller of Benchmark Sport Holding will reveal who the judges are and what the awards criteria are for the inaugural 2011 Virgin Active Sport Industry Awards; Gareth Knight provides a rundown on the latest innovations and trends to emerge at the Tech4Africa conference; and a well-known personality in media / marketing will be profiled on the Eye On... slot. Advance comments or questions can be sent to or , Twitter or Facebook.
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