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BizTrends 2017

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Wall of screens for latest Sandton mall

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Considered the largest advertising opportunity in Africa, the Legacy TV wall offers 64x 42-inch LG television sets, spread over an area measuring 60m² in the new Legacy Corner Mall that opened this week on Nelson Mandela Square in Sandton. Spanning four levels, it is wrapped within a granite-clad escalator atrium. “We believe there is nothing that exists anywhere else in Africa which measures up to this TV wall,” says Mike Rowley of Legacy. “This spectacular advertising space will harness the passing trade which is invariably the required audience for any premium product.”