The Darsot Food Corporation recently embarked on its first outdoor advertising campaign for its tinned food brand Dürsots. To ensure maximum coverage throughout the Gauteng metropol, Primedia Outdoor was called on. Ismail Darsot, founder and MD, said that initial response for the outdoor campaign has been phenomenal. “We have signed eight billboards and 80 bus shelters in and around Gauteng. I have received numerous calls from our suppliers and clients complimenting our campaign. I did not expect the feedback to be that intensive,” he said.