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In brief Promotions & Activations South Africa

Penguin launches B2B website

Penguin Books South Africa announced on Wednesday, 29 September 2010, the launch of its dedicated business-to-business (B2B) website, www.penguinbooks.biz. "This new website aims to provide inspiration, highlight opportunities and find the solution for your next promotion, incentive or corporate gift. Books offer value for money as they have a high perceived value as well as a longer shelf life than most other premium products," explains Gillian Spain, business development manager, Penguin Books SA.

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