Brand giant Reckitt Benckiser has for the seventh consecutive year renewed its partnership with indoor advertising specialist The Letter Corporation (TLC). The new agreement commissions TLC to run a targeted three-month washroom campaign promoting Clearasil Stayclear's “Win a trip to the USA Teen Choice Awards” competition. The campaign directly targets teenagers. The competition element provides an opportunity to win a five-day trip to the acclaimed USA Teen Choice Awards, which can be won by simply purchasing one of the listed packs.
