Promotions & Activations In brief South Africa

How well do you know your music?

Central South African radio station OFM is testing the music savvy of listeners, with R50 000 up for grabs, in the 10 Second Challenge which started today, Monday, 16 February 2009. The pre-promo kicked off last week, when listeners were invited to listen to the station and also go online to www.ofm.co.za/10sec.asp and play an online version where they had to listen to the audio and match the songs with the correct titles from the list provided. Listeners can expect the actual on-air challenge to be more difficult than the one online.

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