Promotions & Activations In brief South Africa

Airline introduces more value-adds

Low cost airline Mango announced its second burst of guest benefits late last week - a holiday season partnership with Nu Metro cinemas that will validate Mango boarding passes as currency to purchase two movie tickets for the price of one until 31 December 2008. The promotion follows its September activation, when Mango partnered with energy giant Total to provide each guest travelling with fuel vouchers during a time when fuel prices shot through the roof.

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