Youth Marketing in brief
Argentina, South Africa meet over sport and art
On Friday, 1 October 2010, a global youth initiative, Catalyst, will be launched. The organisation aims to inspire and empower young talent to use the tools at their disposal in the fields of sport, film, music and academia to shape a new world order based on tolerance, respect, innovation and imagination. As part of its launch, it will be hosting free screenings of the documentary "Argentina futbol factory," directed by Sergio Iglesias 1-3 October at Cinema Nouveau Cedar Square, Johannesburg, attended by local and Argentinean VIPs.